03/08/2026
Some stories don’t need to be created.
They simply need to be told.
Since November, I’ve been working with Giulia Caffiero to shape the visual identity of her juice brand, building a narrative that goes beyond the final product.
This time, we started where every juice begins.
We spent a day on a farm, surrounded by greenhouses, flowers, bees and carefully chosen ingredients. Not to create a campaign, but to document the philosophy behind it.
Every juice begins long before it reaches the bottle.
It starts with the land, the seasons, and the careful selection of every ingredient.
As a photographer, that’s the part I’m most interested in capturing.
Not just what a brand creates, but the story that gives it meaning.
