06/02/2026
This video for Molimenti is 100% AI-generated.
Yes, on purpose.
Today there are basically two ways to build images.
One starts in the physical world.
You decide early: sets, lighting, materials.
Once the image exists, it doesn’t really want to change.
That resistance is actually part of why it works.
The other starts in a synthetic workflow.
You keep decisions open, adjust along the way, move fast.
Flexibility and speed are the whole point.
Molimenti doesn’t see this as an either/or.
They use both.
Because building a brand today means knowing when to lock things down
and when to stay adaptable.
When an image needs weight and permanence, and when it needs to react quickly to what’s happening in the market.
This project lives fully in the synthetic space.
And choosing when to use AI and when not to is exactly where the strategy sits.
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