Jerichofilmmaking

Jerichofilmmaking ꜰᴇᴅᴇʀɪᴄᴏ ʟᴏʀᴅɪ || ᴠɪᴅᴇᴏᴍᴀᴋᴇʀ
Filmmaker📽
Roma📍

Most editors use maybe 20% of what Resolve can actually do.Five of its AI tools have been sitting in the menus for month...
19/05/2026

Most editors use maybe 20% of what Resolve can actually do.

Five of its AI tools have been sitting in the menus for months. No tutorial covers all of them together.

No one talks about the 50–80% threshold on Voice Isolation. No one tells you to render the Magic Mask into the node tree so you never re-track it.

These are not hacks. They're standard workflow if you know where to look.

Swipe through. Pick one you weren't using. Try it today.

Comment RESOLVE and I'll send you the full breakdown — every tool, every setting, every workflow.

Built from scratch.So proud to show you my new home studio 🖥️A space where I could work on client projects, develop my o...
13/05/2026

Built from scratch.

So proud to show you my new home studio 🖥️

A space where I could work on client projects, develop my own, and not have to compromise on the environment I was working in.

Every piece was chosen deliberately. The light setup, desk, panels, wall paint.

This is where the magic happens.

Stay creative.

You thought replacing your video production with AI was a smart financial move. It just cost you your brand trust.Brands...
12/05/2026

You thought replacing your video production with AI was a smart financial move. It just cost you your brand trust.

Brands are rushing to use AI-generated content as a budget hack. It looks great on a spreadsheet, but the market isn't stupid. The uncanny valley is real, and the audience feels it instantly. When 83% of consumers can spot a synthetic video on the first watch, you aren't saving money—you are actively signaling that your brand is cheap.

Losing the trust of 36% of your audience isn't a "creative risk." It is a measurable loss of revenue. You are trading your long-term equity for a short-term discount.

High-ticket clients don't buy pixels. They buy perception. They buy the exact feeling your brand transmits before a single word is spoken. That requires real Art Direction. It requires deliberate lighting, surgical node-based grading on RAW files, and a human understanding of visual psychology. That is the true craft an algorithm cannot replicate.

AI video is a liability. Cinematic Branding is an asset that compounds.

Your brand is either cinematic or forgettable. The choice is yours.

DM for a consultation to build your baseline standard. 👇

🎥 You can buy a cinema camera and rig it to the absolute maximum, but if you don't understand the fundamental grammar of...
11/05/2026

🎥 You can buy a cinema camera and rig it to the absolute maximum, but if you don't understand the fundamental grammar of an image, you are just a guy holding an expensive toy.

These 5 pillars are the non-negotiable foundation of real Art Direction and Cinematic Branding. If you don't master these first, your post-production workflow will not save you. 🩸

1️⃣ Shot Size: It dictates the psychological distance between the audience and the subject.

2️⃣ The 180° Rule: Break this, and your spatial continuity collapses. 🚫 It is the fastest way to make your edit look like an amateur mistake.

3️⃣ Camera Movements: Never move the camera just because it "looks cool." Every dolly, truck, or boom must serve the narrative. ♟️

4️⃣ Focal Length: It’s not about how much of the room you can fit in the frame. It’s about optical compression, distortion, and emotional weight. 👁️

5️⃣ Colour Language: You don't grade an image just to make it "look pretty." You use colour to manipulate the viewer's subconscious. 🎨

Stop relying on gear and LUTs to do the heavy lifting. Master the visual grammar.

Save this carousel as your baseline standard, and drop a follow if you are ready to stop guessing and start directing. 👇

Five years ago. It all started as a game, honestly. A drone bought by mistake, a fire inside that never stopped burning,...
07/05/2026

Five years ago.
It all started as a game, honestly. A drone bought by mistake, a fire inside that never stopped burning, and a hell of a lot of fear of failing.

I traded sleep for craft, fueled by a kind of passion that’s hard to explain until you’re in it.

​But then, things get real.

​The scariest part of this game it’s the moment the passion starts feeling like a "business." It’s the moment you realize the invoices are starting to crowd out the art.

​I think back to 18-years-old me. Standing in the middle of Africa with a 50-euro digital camera, looking at the world and wondering if I could ever turn that little piece of plastic into a life. If I let the "businessman" kill the "creator" inside me, that kid would never forgive me. And honestly? He’d be right.

​That’s the fight every creative faces when the dream becomes the job. Day by day you have to balance the ambition to grow with the soul of why you started.

​So I made a choice. I decided to team up with trusted people I’ve crossed paths with along this journey to launch my new company, VENI VIDI LEAD. Running a company in Italy... it’s a weight. It’s heavy responsibility. But it’s not going to be an excuse to give up on who I am. I'm starting walking on a different path but i stay creative, and I’ll die a creative. Period.

And beside that ​If there’s one kind of feeling I’ve realized I need, it’s the rollercoaster. That constant "up and down" that every entrepreneur, no matter the scale, has to face every single day of their life.
One day you win, one day the chips are down: struggle, struggle, struggle every day to succes against all odds.

​VENI VIDI LEAD is my next steep climb. I’m hitting it with the same cockiness and the same raw attitude I had on that spring morning five years ago.

​Now I could let these dream-killers kill my self-esteem, or use my arrogance as the steam to power my dreams.

​Ad maiora. 🥂

Il tuo hotel è invisibile alle AI?Mentre tu ottimizzi le campagne su Google, i tuoi clienti stanno già chiedendo a ChatG...
28/04/2026

Il tuo hotel è invisibile alle AI?

Mentre tu ottimizzi le campagne su Google, i tuoi clienti stanno già chiedendo a ChatGPT e Perplexity dove dormire nel weekend.

E se il tuo hotel non è "leggibile" da queste piattaforme, semplicemente non esiste.

Nel carosello trovi le 3 leve che stiamo già attivando per i nostri hotel partner:
🔍 Visibilità nel futuro – essere trovati dalle AI prima della concorrenza
💸 Disintermediazione – meno commissioni OTA, più vendite dirette
✨ Esperienza sartoriale – una prenotazione che riflette il tuo brand

Il digitale sta cambiando di nuovo. Tu da che parte stai?

👉 Scrivici in DM per fissare la tua analisi gratuita.
___

25/03/2026

Your DaVinci Resolve export is not broken. Your delivery settings are. You spend hours crafting the perfect organic contrast and rich shadows. But the second you send the final file to your client's iPhone or Mac, it looks washed out, flat, and cheap.

Don't touch your color wheels. The problem isn't your grade. It’s how Apple displays read standard color tags. If you render with default settings, you lose pure control over your image.

Here is the exact professional fix to protect your work:

1️⃣ Go to the Deliver Page and open Advanced Settings.
2️⃣ Set Color Space Tag to Rec.709.
3️⃣ Set Gamma Tag to Rec.709-A.

(That 'A' literally stands for Apple).

By forcing this specific tag, your cinematic texture and deep contrast will translate flawlessly to every single Apple screen. No more muddy midtones. Just the undeniable precision you built in the studio.

Stop delivering compromised files to premium clients.
👇 Save this workflow for your next export, and drop a follow for more uncompromised filmmaking breakdowns.

As a professional filmmaker i'm trying to raise the bar of my productions through the study of light.When you're on set ...
24/03/2024

As a professional filmmaker i'm trying to raise the bar of my productions through the study of light.

When you're on set light is way more important than any camera you may rely on.

For this reason i chose to fully adopt .lighting ecosystem: light quality Is gorgeous, leds are small and portable and i full control on every single light issuer with sidus link app.

Game changer.




It was so exciting to shoot these pure pieces of art for .hype.experience. Agency:  Location: .hype.experience Camera an...
11/03/2024

It was so exciting to shoot these pure pieces of art for .hype.experience.

Agency:
Location: .hype.experience
Camera and lenses:
Lights: .lighting




Stills from my last video realized for
09/02/2024

Stills from my last video realized for




Indirizzo

Rome

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