07/07/2022
It's redundant to talk about how changed the sneakers market forever since the 1984. One thing anyway surprised me a lot during my last trip to , and that's the incredible quantity of people wearing J's. Rich, normal, poor, extremely poor, homeless, young, old people. Litterally every generation and social category.
I visited the , probably the most famous sneakers shop in the world, and I was incredulous looking at the long line of kids waiting to enter to buy sneakers in a place where the minimum price is between 160/200$ till 10k$ for a pair of shoes.
In NYC wearing is definitely beyond fashion. I mean for someone, especially for the younger genereations, the fashion and acceptance components are there. But in general having a pair of reprensents a sense of belonging, a faith, something to believe in.
It was incredibly surprising to see so many different people wering something that, despite of my love and passion for and the game, I never considered essential and always definitely too expensive.
Probably it's definitely a negative aspect in a society with way bigger problems than expensive sneakers, where maybe people give up food to buy them and it made me kinda sad. It’s something that anyway fascinated me and made me think how this phenomenon it’s not just a recent one. It’s an attitude from the 80’s, described by in or recently in .
Probably there’s a lot more to talk about the phenomenon, but it’s just one of the aspects that I remember more about this visit in the because at one point I spent time with my friend focusing on people’s shoes rather that the city!
