17/04/2026
I noticed something when I started shopping in Japan: the snacks are designed to match the character, not just the packaging.
These Pikachu gummies aren’t just yellow — they’re actually shaped like Pikachu. Same with Kirby. Same with everything.
It’s a small detail. But you see it everywhere in convenience stores and supermarkets. Someone decided the candy should look exactly like what’s on the packet.
I don’t think that happens in most other places.
What does product design look like where you’re from? Do snacks match their characters like this?
