13/01/2024
During my university studies, I was tasked with the unique challenge of defining my personal brand. This included choosing a name for my business and deciding how I wanted to be perceived professionally and creatively. My foremost desire was to stay true to myself. Hence, I chose “Lex Asbury” as my brand name, a direct reflection of my identity. In this brand, every creative aspect – the styling, the vision, the direction, the connection – is a manifestation of my personal journey and ambitions.
The way I interact with my clients and the models in front of my camera is deeply influenced by my life experiences. There have been times when I struggled with self-perception, influenced by others’ treatment and my own self-view. Pivotal experiences, such as undergoing surgery, relocating to a different country, and embracing new challenges, were instrumental in helping me recognize my own worth.
This self-recognition has transformed the way I engage with and value everyone I work with, whether in photography or collaboration. My aim is to encourage and uplift others, as I have learned to do for myself. I am continually awed by the beauty and complexity of people, and the sheer wonder of our existence. It is this sense of awe and appreciation that I endeavor to capture in my work.
#사진작가 #사진작가스타그램 #데일리 #데일리스타그램 #데일리그램 ***ir ***irphotographer
