PPAM

14/12/2021

http://www.nikon-asia.com/en_Asia/about/product_news/nikkor-z-28-75mm-f2-8

More and more brands creating the 28-75mm F2.8 lenses for the mirrorless camera recently. Can see companies are aware for the need to have professional zoom lens at a lighter weight and still retain performances for both stills and videos.

SINGAPORE – Nikon Singapore Pte. Ltd. introduces the NIKKOR Z 28-75mm f/2.8, a brand-new, all-purpose zoom lens that delivers both versatility and val

22/11/2021

Interesting lens simulation on the effects of focal length and aperture on photos. Good for better understanding, especially for beginners or as refresher.

A New Perspective Samyang Optics. Provides detailed information and support for Samyang Optics lenses. You can also view magazine content and sample photos.

14/10/2021

Although different industry but sounds familiar?
Oh the client woes 🙄

Yep.

12/10/2021

Good topic, would you sell your RAW files to your clients?

Should you ever sell a RAW file?

14/09/2021

The 1Dx Mirrorless Version from Canon. Innovative technology for its Auto Focusing system which is the Eye Control,which enables the focus point to shift automatically to the user's eye view. Great advantage for sports and wildlife photography in most challenging situation.

The Canon EOS R3 is Canon's new flagship mirrorless camewora. In this first impressions review we tell you how it works, including eye-controlled AF, and wha...

06/09/2021

New medium format from Fujifilm, "affordable" range? Will this match up to their competitors from Hasselblad or Phase One?

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GFX50S II "More than Full Frame"Photography is a practice of pursuing perfection, a continual balance between searching for quality and having total control ...

05/09/2021

This is only black and white photos. Look at it carefully 😎

Check out this photo. Although it may look like a color picture upon first glance (and even more so if you squint or view it from a distance), it's

29/08/2021

It's nice to have all the latest, greatest and most expensive brand equipment to do the job. No denying, it does help a lot in a workflow for certain job requirement.

What matters most is the knowledge on how to apply the principle on your image. The understanding of lighting makes the world of difference, even if you shoot with the most basic entry level camera and budget lighting (or "no budget" lighting=sunlight)

For a guy who uses Hasselblad and Broncolor often, he is able to proof to his audience by using budget options in creating professional commercial results on to his photos. All this, by applying the knowledge of lighting.

Like any professional photographer, I love shooting with top-quality kit. My beloved Hasselblad H6 camera, for example, costs north of $30,000!Of course, lik...

12/08/2021

New third party Macro Flash product by Godox. Mount up to 7 flash heads unto your lens to take your macro shot to the next level.

Godox provides unlimited possibilities for macro photography with its compact and versatile design. In this video, we will see how photographer Andrew ...

08/08/2021

What you pay is what you get and know you know why its pricey for a medium format camera