19/05/2023
This is the latest instalment in a series of videos I've been creating for ADP Hydraulics NZ. After conducting thorough research on the topic, I had the opportunity to collaborate with Jean, the Fluid Power Engineer at ADP. Together, we brainstormed an innovative approach to marketing this particular aspect ADP Hydraulics. Once we formulated a solid plan, I returned to my office to meticulously craft a script that authentically captured Jean's voice, having gained a deep understanding of his perspective. To ensure comprehensive coverage, I also developed alternative versions of certain parts of the script. My intention was to make the script modular, allowing each section to function independently as a post on Instagram, Facebook, or LinkedIn.
On the day of filming, I was fortunate enough to have Jean's valuable time, and I deeply appreciate his patience throughout the process. We took our time, conducting multiple takes until I was confident that we had captured exactly what I needed, even though I'm sure he grew tired of the repetition. His cooperation was invaluable, and I'm incredibly grateful for it. The resulting video has a unique atmosphere that sets it apart from anything else currently being produced in this market.
Our target audience consists of individuals who are some of the toughest guys out there, working in physically demanding environments and thriving on their challenging tasks. In line with this, the initial videos in the series featured fast-paced edits accompanied by energetic music. However, with this particular video, I decided to deviate slightly from that style, opting for a more serene approach that allows viewers to absorb the information we aim to convey.
For me, the script and direction were the key elements that contributed to the success of this video. Without dedicating ample time to this crucial stage of production, I would not have achieved the desired outcome.
Hydraulic Servicing at it's best.
