Bash & Co

Bash & Co Bash & Co helps real estate agents to make their listings stand out with the right buyers.

Some homes have a look and feel that is easy to recognise.This Lockwood home in St Johns has plenty of character, from t...
31/08/2026

Some homes have a look and feel that is easy to recognise.

This Lockwood home in St Johns has plenty of character, from the weatherboard exterior and timber style through to its practical single-level layout.

The backyard was another important part of the photography. There is a sunny deck and a proper outdoor space that adds to the way the home could be lived in day to day.

For these images, the aim was to show the details that make the property stand out: a standalone, freehold home with its own design and a backyard that gives the home more room to enjoy.

27/08/2026

A property video should talk about more than the rooms.

For 212 Norman Lesser Drive in Saint Johns, we wanted to show the home and what comes with the address.

The property is a standalone, freehold, single-level home with a backyard. But the nearby schools, sports facilities, shops and beaches are also part of the reason someone might choose to live there.

So the video moves beyond the house itself and looks at the everyday places within ten minutes of the front door.

Buyers get a useful introduction to the home and the area, without trying to answer every question before they come through an open home.

Latest one out the door in Te Atatu Peninsula.Near-new build, three bedrooms, quiet end of a cul-de-sac, and a short wal...
23/08/2026

Latest one out the door in Te Atatu Peninsula.

Near-new build, three bedrooms, quiet end of a cul-de-sac, and a short walk down to the water.

Nice shoot. The kind where the house does most of the work for you and the job is mostly not getting in its way.

Full package on this one. Stills, floor plans, aerials, property video and a twilight shoot.

The place is on the market now by private sale, deadline 30 September. Happy to point anyone in the right direction if they want the link.

20/08/2026

Not every listing needs a full property video.

Photos, aerial images and a clear floor plan will do most of the work for many homes. Video earns its place when there is more for a buyer to understand before they decide whether to inspect.

This Te Atatū Peninsula property is a good example.

It is a standalone home within a townhouse development, positioned close to the water and coastal walkways. The interior photography shows the rooms and finishes, while the video gives buyers the wider context: where the home sits, the quieter street position, and the relationship to the waterfront.

That is the role of video in a campaign.

It should help a buyer understand the parts of a property that are difficult to explain in a still image, then give them a reason to find out more at an inspection.

18/08/2026

Most property videos show the home through photography, walkthrough footage and aerial shots.

I’ve been testing another way to help viewers understand the layout earlier in the video.

Using a 2D floor plan as the reference, I created a 3D dollhouse-style render that can sit within a property video. It gives people a quick overview of how the rooms connect before they begin watching the walkthrough.

This could be particularly useful for apartments, townhouses and homes with layouts that are not immediately obvious from photos alone.

I’m still testing where this type of visual fits best, but I’d be interested to know what you think.

Would a 3D layout view help you understand a property more quickly when watching a video?

Behind most property sales, there’s a personal reason for moving.I recently photographed an apartment for a young family...
16/08/2026

Behind most property sales, there’s a personal reason for moving.

I recently photographed an apartment for a young family who were getting ready for their next chapter. They had outgrown the space and were looking ahead to a home where their kids could have more room to play and grow.

It was a good reminder that property photography is about more than documenting rooms.

The photos need to show the home clearly: the layout, light and features that matter to buyers. They should also make it easier for someone to picture everyday life there.

For private sellers, selling a home often comes with a bigger change happening in the background. Good marketing helps them present the property properly when that next move matters.

I personally don't care if a property is staged or not. What I care about is what it does to the vendor's result.Here's ...
07/08/2026

I personally don't care if a property is staged or not. What I care about is what it does to the vendor's result.

Here's something most sellers don't realise: the conversation that decides your sale price doesn't start with your agent. It starts on TradeMe, in the three seconds someone scrolls past your listing photo.

That's the moment that sets off a chain most vendors never see:

An unstaged photo gets less engagement at that scroll-past moment. Fewer people stop, which means fewer enquiries. Fewer enquiries means fewer people through the door on open home day. Fewer people through the door means less competition between buyers. And less competition means less pressure pushing the price toward what you actually want.

That's the first domino in a chain that ends at the number on your sale and purchase agreement.

The agents who understand this don't try to sell staging as "make it look nice." They walk you through that exact chain and let you land on your own conclusion about what your price expectation is actually worth protecting.

Same listing. Same suburb. Same market. The difference between a good sale and a disappointing one often comes down to presentation and marketing, and how many people actually saw the listing before they made up their mind to book a viewing.

Which step in that chain do you think gets overlooked the most?

06/03/2026

Not all AI in real estate marketing is necessary good for buyers.

I loved working on this video with .co.nz

Together, we came up with a story that addressed the first home, renovator and developer audience.

It was a cohesive story for the home and a meaningful application of AI in real estate marketing.

19/02/2026

Now this is how you pitch a property with development potential

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