IDC Photography

Name: IDC Photography
Address: Auckland, NZ
Telephone: +6421432583

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IDC Photography

Photography, motion, production. By New Zealand, for the world. https://www.idc.co.nz/

09/09/2026

Every other month, Amber-Jayne Bain spends a day with a chef for Cuisine Magazine.

And while there is naturally, plenty of beautiful food involved, what we love about these assignments is that Amber-Jayne’s eye is usually drawn just as much (if not more) to the person making it.

For this publication she spent the day with Jonny Taggart, Executive Chef at LTD in Pōneke. The setting was a functional commercial kitchen with no natural light and no carefully styled backdrop. This meant that the story became Jonny himself, capturing his concentration, the precision of his hands, the flour kicked into the air as he worked and all those small gestures that tell you something about someone who really knows and loves their craft.

That ability to get close to a person, understand a little of who they are, and then find those fleeting moments is a big part of what makes Amber-Jayne the amazing photographer she is.

Photography: Amber-Jayne Bain : Photographer
Art Direction: Fiona Lascelles

02/09/2026

Feel free…two simple words at the heart of Oceania’s latest campaign, created by PitchBlack.

The idea is about freedom in all the small, everyday ways that matter, like being completely yourself, sticking to the routines you love, inviting friends over, heading back for another game of bowls or starting the morning with a barista-style coffee.

For the stills, Dan Max (Maxy) focused on capturing that same feeling of ease and personality. Knowing when to give direction and when to let a moment simply happen is a big part of making lifestyle imagery feel genuine, and there’s plenty of that warmth running through this campaign.

Photography: Dan Max / IDC
Agency: Pitchblack
Retouching: Cameron Jones
Production: Jetblack
Client: Oceania

27/08/2026

We don’t often get two of the IDC photographers on the same shoot, so this one was a goodie.

Camilla Rutherford and Dan Max teamed up for a recent Elanco campaign with agency Misterwolf, bringing their unique individual perspectives and plenty of experience to the day.

There’s something special about that kind of collaboration...two photographers working towards the same brief, bouncing off the wider creative team and doing what’s needed to make the whole thing come together.

A lovely job from Camilla, Maxy and everyone involved.

Photography: Camilla Rutherford Photography + Dan Max
Agency: Misterwolf
Client: Elanco

20/08/2026

We loved Guy Coombes’ take on this recent shoot for Trilogy when he said: “The Trilogy team wanted to get up close and personal with the serum textures, and I said how close? And they said really close…”

And they definitely did.

Guy shot the new Trilogy Booster Serums campaign, moving between beautiful, clean skin imagery and extreme macro work that gets right into the texture, bubbles and movement of the serums themselves.

Apparently there was also a lot of talk about viscosity and viscidity on set, so naturally everyone felt like scientists by the end of the day.

Beautiful work from Guy and the team.

Trilogy Booster Serums Campaign
Creative & Production: Rachael Caigou + MH Lovett
DOP & Photography: Guy Coombes / IDC Photography
Hair & Skin: Miranda Raman
Talent: Isabella Moore / Unique Model Management

13/08/2026

Light can completely change the story of an image.

These three photographs from Camilla Rutherford’s portfolio are such a great example of knowing how to work with what a location gives you — from the blue glow inside the ice, to warm light through heavy snowfall, to a single headlight cutting through an otherwise muted landscape.

That ability to see the light, anticipate it and use it, is part of the craft that Camilla brings to every shoot.

Photography: Camilla Rutherford Photography

05/08/2026

There's something timeless about a beautifully crafted portrait.

Guy Coombes recently photographed this series for Fashion Quarterly (Fashion Quarterly) in collaboration with Lexus New Zealand (Lexus New Zealand), working alongside a fantastic team of creatives to bring the story to life. This is a wonderful example of how thoughtful collaboration can produce imagery that feels both elegant and authentic.

Kiri Nathan
Karen Walker
Lucy Vincent Sans Ceuticals
Photography: Guy Coombes Photography
Creative Direction: Georgia Bramley
Editor-in-chief: Sears Murray
Photo assist: Josh White

29/07/2026

Sometimes Mother Nature has other plans.

Instead of the golden sunrise the team had hoped for, this Café L'Affare shoot began under dark Wellington skies. Fortunately, Amber-Jayne Bain knows how to create beautiful light when nature doesn't cooperate.

The result? Warm, welcoming imagery that feels exactly as intended.

Photography: Amber-Jayne Bain : Photographer
Client: Café L'Affare
Art Direction: Charley Rose-Zondag
Creative Brief: Dan Mylonas
Production: Alan Roberts

21/07/2026

Some shoots come together because everyone knows exactly what they're trying to create.

This series, photographed and creatively directed by Guy Coombes for Beauty Citizen NZ, is a great example of what happens when trust and good relationships have been built over time.

Guy collaborated with Leisa Welch and long-time model Juliette Perkins to develop a concept they'd wanted to explore for a while. When the creative team already understands each other's strengths, there's more freedom to experiment, take risks and refine the details that make an image memorable. The result is a collection of portraits that feel bold, playful and full of personality.

Well done on another successful collaboration.

Photography & Creative: Guy Coombes
Model: Juliette Perkins
Hair: Leisa Welch
Makeup: Sandra Bermingham
Client: Beauty Citizen NZ

17/07/2026

Big colour, bold perspective and loads of personality...that's Dean MacKenzie.

Whether it's an unexpected angle, a pop of colour or a composition that stops you mid-scroll, Dean's work has a way of demanding attention. Through these city centre images, Dean has captured exactly the "street vibe" he was hoping to.

We're always excited to see our photographers creating distinctive work, and this recent series is unmistakably Dean.

Photographer: Dean MacKenzie
Model Agency: Portfolio Model Agency

16/07/2026

Every photographer sees the world differently, Dean MacKenzie sees it through bold colours, unexpected angles and plenty of personality. This is part of what makes his work instantly recognisable. These colourful images capture an authentic "street vibe" right in the heart of the city, exactly the way Dean wanted to showcase it.

Model Agency: Portfolio Model Agency

Address

Auckland

Telephone

+6421432583

Website

http://www.idc.co.nz/

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