27/08/2026
Sometimes the biggest barrier to sustainability isn’t intention; it’s the system. I was at the Scandinavian Business Association AGM this week, hosted at IKEA, and came away with a completely new perspective. Hearing examples of where regulation made sustainable choices harder was eye-opening.
It made me think about my own work. In photography, sustainability isn’t just about materials. It’s about creating images with purpose that last, not waste. About reusing the same materials over and over again and still making it look different every time.
What does sustainability look like in your world? Let me know in the comments 🙂