21/07/2026
We had a genuinely fun and useful user-testing session on Monday with the loudandproudbusinessnetworking network.
Together with Manuela Klevisser from EmpowerMe Collective, we invited a room of local business owners to work through a digital experience we are developing and tell us what they actually thought.
Not what we hoped they would think. Not what AI suggested they might think, but what real people noticed, questioned and misunderstood. That is where the useful learning happens.
AI can help us design, write and build faster, but it can also be dangerously kiss-ass: agreeing with our ideas when it should be questioning them. Real users are much better at finding unclear language, hidden assumptions and moments where an explanation is still missing. The session gave us valuable feedback, but it also showed the wider benefit of being part of a strong local business network.
Loud and Proud created a space where people could: test an early-stage idea safely, share honest feedback, learn from one another, make useful connections and contribute to something being built for local businesses
That kind of practical support is hard to create alone.
A big thank you to Loud and Proud, Judith, Manuela and everyone who participated so openly. You helped us leave with better questions, clearer next steps and a stronger development process.
We will keep applying this test–learn–improve approach across the websites and apps we are building, and sharing the useful lessons along the way.
Learn more about our digital, video and creative work:
https://beecreative.co.nz/
And for local business owners looking for an inclusive, supportive and genuinely engaged networking community, Loud and Proud is well worth connecting with.