Riddle Media, Trentham, Upper Hutt (2026)

Working with service-based businesses right across the Wellington Region, we help you show up online how you want to be seen! Riddle Media is owned and operated by husband and wife team, Emmet & Rachel Riddle. Emmet is a talented videographer with many years of experience working with clients across private and corporate projects. Emmet has an incredible talent for visual storytelling, and is a gu

n in the edit suite! You will find Rachel in the office and at the other end of the phone providing virtual administrative support to the Riddle Media team and our clients; providing quotes for projects and booking in the work across diaries, through to the overall running of the business. Whether you are looking to promote your business through video, create epic video content for your social channels, or have an upcoming corporate or private event you would like captured - Riddle Media is here to assist.

𝗣𝗼𝗽𝘂𝗹𝗮𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:

• Brand Story Videos/Showreels
• Video Testimonials
• Short-Form Video (Reels) for your social platforms
• Behind the Scenes/Meet the Team
• Website/Social Media Content
• Video editing using client-provided content

Pricing and Packages are available on request based on your project requirements. For more information, to talk through an upcoming event or to source a quote for services; contact Rachel today via phone on +𝟲𝟰 𝟮𝟮 𝟬𝟵𝟲 𝟴𝟲𝟬𝟭 or email 𝙧𝙞𝙙𝙙𝙡𝙚𝙢𝙚𝙙𝙞𝙖𝙡𝙩𝙙@𝙜𝙢𝙖𝙞𝙡.𝙘𝙤𝙢

09/09/2026

Can we stop thinking we need to be THE expert before we’re allowed to share what we know online?!

Welcome to another episode of the Content Mindset.

Today I want to talk about this idea that maybe you don’t know enough yet to educate people or share your expertise online. I call BS!

Because here’s the thing, YOUR experience is enough to help someone TODAY.

You don’t need to know everything about your industry. You don’t need another five years under your belt. And you definitely don’t need to be the most qualified person on Instagram before you’re allowed to have an opinion.

You just need to know something that the person you’re talking to doesn’t know yet.

Think about the conversations you have with clients every week. What are they always asking you? What do you explain over and over again? What have you learnt through actually DOING the work? What could you happily talk about for ten minutes without preparing?

That’s your content.

So instead of asking, ‘What could I possibly teach people?’, try asking:

‘What do I know now that could make something easier for someone else?’

Start mapping those things out ➡️ through YOUR experiences, YOUR opinions and YOUR way of explaining them.

Because that’s your expertise, it’s uniquely and authentically coming from you and that’s the stuff nobody else can replicate 😉

02/09/2026

“I said yes even though it scared me, and here’s what I realised”

Turns out, I might actually have a few things to say. 😅

Recently I was given the opportunity to step onto a panel to rep Riddle Media in front of a room full of awesome Wellington creatives and share some of my thoughts on running a creative business.

Was it outside my comfort zone? Absolutely.

Was it only a short session? Yep.

But did I bloody love it? I really did.

And it’s been part of a bit of a realisation for me lately that we ALL have a voice and experiences worth sharing.

You don’t need to have built a multimillion-dollar company or have everything perfectly figured out before you have something valuable to contribute.

Sometimes it’s simply sharing what you’ve learnt from being in the trenches.

The things that worked.
The things that absolutely didn’t.
The imposter syndrome.
The pricing lessons.
The uncomfortable growth.
The wins nobody else sees.
The moments you wondered what the hell you were doing. 😂

Because particularly right now, running a small business in Wellington isn’t always easy. And I think there’s so much value in actually talking about what it’s like.

Hearing someone else’s perspective can give you an idea you hadn’t considered. It can make you feel less alone in something you’re struggling with. It can give you a little more confidence to back yourself. Or simply remind you that everyone starts at the beginning and nobody has this whole business thing perfectly figured out.

The journey is windy, messy, exciting, terrifying and pretty bloody rewarding all at once.

So while we encourage our clients out of their comfort zone all the time - this was another little nudge outside my comfort zone and one I’m really glad I said yes to.

More conversations like this, please.

31/08/2026

There’s nothing better than the moment Emmet says: “I think we’re there.” 🙌🏻

If Emmet’s deep in an edit for a Brand Story, Client Testimonial or Case Study Video, he can quite literally disappear into it for days.

There’s a real creative process that happens behind the scenes.

We’ll collaborate at the beginning, talk through the story, the direction, what we want the viewer to take away from it based on the brief, and then there comes a point where I pretty much leave him alone to get into his flow.

And eventually, I hear those magic words from across the office…

“I think we’re there, babe.”

Music. To. My. Ears. 😂

Because I know what that means.

The dialogue has been shaped into the story Emmet wants to tell.
He’s found the perfect audio track.
The B-roll is sitting exactly where it needs to.
The pacing feels right.
And all those individual pieces have finally clicked together into one story.

Then it's time for my favourite part ...our little office watch party, where I pull up a chair and we watch the whole thing through together.

And I genuinely LOVE seeing what Emmet's created.

Because editing like this isn't simply putting clips on a timeline.

It’s storytelling. It’s creativity. It’s an art.

Knowing what to leave in, what to take out, when to let something breathe, when the music needs to shift, which tiny moment of B-roll will completely change the feeling of a scene... that's a skill.

And it's one I admire so much in Emmet - and we know our clients sure it appreciate too!

Our clients might only ever see the finished video, but there are SO many little moments that happen behind closed doors here at Riddle Media to get us there.

We just have to say this is one of our favourites!

28/08/2026

SAVE THE DATE! We’re getting the crew together again! 🙌

One of the coolest things about the Wellington Content Creators Collective has been watching this little community grow!

What started as an idea to bring Wellington’s commercial creatives together has turned into such an awesome mix of videographers, photographers, designers, social media managers, marketers, content creators, strategists and other clever creative humans - sharing ideas, making connections, collaborating and generally cheering each other on!

And we’d LOVE to keep growing it!

Our next meet-up is happening in September, and whether you’ve been to every one, popped along once, or have been watching from the sidelines thinking “I really should come to one of these…” Consider this your invitation!

No awkward networking. No sales pitches. Just good people, good conversations and a chance to get to know more of Wellington’s creative community.

📅 Thursday 17 September
⏰ 6.00pm
📍 Southern Cross Garden Bar, 39 Abel Smith Street, Wellington

Get the date in your diaries team! And let us know if you can make it!

And if you know someone working in the Wellington commercial creative space who should be part of this community, tag them or send this their way. The more good humans in the room, the better!

25/08/2026

Some of the biggest content roadblocks we hear?…

“I don’t have anything interesting to share.”
“No one wants to hear about that.”
“I don’t know what I’d even talk about.”

But the problem probably isn’t that you have nothing to say.

You’re just too close to your own business to recognise what other people might find interesting!

If your content is mostly what you sell, what you do and how to work with you, you’re leaving SO much good stuff on the table.

Your story. Your people. Your expertise. Your opinions. Your process. Your impact. The lessons you’ve learnt. The stuff happening behind the scenes.

That’s all such valuable content too!

And often, that’s the stuff that helps someone actually know, like and trust the humans behind the business.

READY FOR YOUR CONTENT MINDSET HOMEWORK?✍🏻

Open your Notes app and create these 5 headings:

MY STORY:
Why did I start? What brought me here? What have I learnt along this biz journey so far?

MY PEOPLE:
Who are the humans behind this business? What could I share about them? What makes them unique?

MY EXPERTISE:
What do I know that my customers might not?

BEHIND THE SCENES:
What feels ordinary to me but wouldn’t be obvious to my audience?

MY IMPACT:
Who do we help? What changes because of the work we do?

Now write three ideas under each.

Boom. 15 potential pieces of content.

And when your brain says “Nobody cares about that…”, here’s your reframe:

“What feels ordinary to me could be the exact thing that helps someone understand, trust or connect with my business.”

Then choose ONE idea and create something from it this week. Whether it’s a single post, a carousel or a Reel - make a commitment and put it into ways action!

Not perfectly. Just create it.

Because you don’t need to wait around to become more interesting. You already have the stories! You just need to get better at noticing them and know that you’re audience wants to hear from you 😉

Address

Trentham
Upper Hutt

Website

https://riddlemedia.co.nz/

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