Gray Smith Creative

Gray Smith Creative Websites, Graphic Design, Photography, Video & Social Media, in Westport New Zealand. Our Art Gallery is

27/06/2026

We moved to the West Coast to tell its stories.

There is a particular quality to the West Coast in the early morning. Cloud and salt hang over the hills, waiting to make up its mind about what kind of day it is going to be.
And underneath that stillness, if you are quiet enough to notice, you can hear the Tasman.
A low, steady sound at the edge of everything, like the Coast reminding you it is there.

The patience the weather asks of you, and the sea you can hear before you can see it. That feels like a good description of what this place is.
And it felt like a good reason to call a publication Sense & Wander.

The stories start here…

https://www.senseandwandermagazine.com/we-moved-to-the-west-coast-to-tell-its-stories/

📍 Fox River

18/06/2026

Great tourism marketing isn’t about selling a destination.

It’s about capturing the feeling of a place.

The moments visitors remember long after they’ve gone home.

We had the privilege of producing this promotional film for the High Country Hamlets, helping showcase one of Australia’s most character-filled high country regions.

From quiet country roads and breathtaking scenery, our goal was simple: create a film that feels as authentic as the place itself.

Thanks to the High Country Hamlets team for trusting us with telling their story.

Are you keeping up with AI?The business world is changing fast, and AI is becoming part of everyday business operations....
08/06/2026

Are you keeping up with AI?

The business world is changing fast, and AI is becoming part of everyday business operations.

The reality is, AI isn’t coming.

It’s already here.

At Gray Smith Creative, we embrace AI tools as part of our workflow. They help us brainstorm ideas, speed up research, streamline processes and work more efficiently for our clients.

But here’s what we’ve learned:

AI is only as good as the person using it.

It can’t replace creativity.
It can’t build relationships.
It can’t tell your story.
It can’t understand your local community.
And it definitely can’t meet you for a coffee and chat about your business goals.

The magic happens when human creativity and AI work together.

We don’t use AI to replace creativity.

We use it to create more time for it.

The question isn’t whether businesses should use AI.

The question is: are you keeping up?

☕ AI can’t meet you for coffee.
We can.

🌐 graysmithcreative.com

One of the things our clients tell us most often is how hard it is to find all of these services in one place.Photograph...
08/06/2026

One of the things our clients tell us most often is how hard it is to find all of these services in one place.

Photography.
Videography.
Website design.
Graphic design.
Social media management.

Usually, businesses are juggling multiple providers, trying to keep everyone on the same page while still running their business.

At Gray Smith Creative, we bring it all together under one roof.

Because we’re involved in every part of the process, your photography aligns with your website, your social media reflects your brand, and your marketing works together as one cohesive story.

No mixed messages.
No disconnected content.
No managing multiple agencies.

Just one creative team helping your business.

From cafés and tourism operators to retailers, accommodation providers and community organisations, real estate, we create content that connects, websites that work, and marketing that helps people remember your business.

It’s a rare combination, and it’s exactly why our clients choose to work with us.

🌐 graysmithcreative.com

WestCoastNZ SmallBusinessMarketing

A great business deserves great content.We’ve loved working with Bijou Betty’s Café to create a social media presence th...
08/06/2026

A great business deserves great content.

We’ve loved working with Bijou Betty’s Café to create a social media presence that feels just like walking through the front door — warm, welcoming and full of delicious reasons to visit.

From planning content and photography through to writing posts and keeping everything consistent, we help turn everyday moments into content that connects with customers.

The best social media doesn’t feel like marketing.

It feels like a conversation.

That’s exactly what we aim to create for every client we work with.
Follow along with Bijou Betty’s

25/05/2026

Ever feel like running a business means juggling everything?

One minute you’re serving customers, the next you’re replying to messages, updating your website, creating social media content and somehow trying to finish your coffee while you’re at it.

So we thought we’d have a little fun with it…

At GRAY SMITH Creative we juggle the websites, content, photography, video and social media, so you can focus on doing what you do best.

Less juggling. More business.

Send us a message if your balancing act is getting a little out of hand.

We’re based in Westport and working with clients all over New Zealand.

Buller KawatiriWEBSITE & GRAPHIC DESIGNWe partnered with Buller Kawatiri to deliver a website upgrade and create a custo...
24/05/2026

Buller Kawatiri
WEBSITE & GRAPHIC DESIGN

We partnered with Buller Kawatiri to deliver a website upgrade and create a custom illustrated inspiration map, designed to help visitors discover the region through stories, places, and experiences in a more engaging way.

🚀 https://www.bullerkawatiri.nz
Buller NZ

Dingo MountainWEBSITE DESIGNWe designed a custom website experience for Dingo Mountain that reflects the organisation’s ...
24/05/2026

Dingo Mountain
WEBSITE DESIGN

We designed a custom website experience for Dingo Mountain that reflects the organisation’s connection to conservation, community and nature. The website was created to showcase the reserve, share stories and make information accessible through a clean and engaging design.

🚀 https://www.dingomountain.au/

Myrtille BistroWEBSITE, BRANDING, PHOTOGRAPHY & SOCIAL MEDIAA full website and branding design for Myrtille Bistro, a Eu...
24/05/2026

Myrtille Bistro
WEBSITE, BRANDING, PHOTOGRAPHY & SOCIAL MEDIA

A full website and branding design for Myrtille Bistro, a European-inspired destination restaurant in the Queensland high country.

The design captures the charm and elegance of the bistro - pairing heritage with a modern, welcoming experience.

🚀 https://www.myrtille.com.au/
Myrtille Bistro

Kiambram Country CottagesWEBSITE, BRANDING, PHOTOGRAPHY & VIDEOKiambram Country Cottages is a boutique country accommoda...
24/05/2026

Kiambram Country Cottages
WEBSITE, BRANDING, PHOTOGRAPHY & VIDEO

Kiambram Country Cottages is a boutique country accommodation experience designed around connection, nature and relaxation. Through website design, branding and photography, we created a warm and welcoming digital experience that captures the personality of the property and the beauty of its surroundings.

🚀 https://www.kiambram.com.au
Kiambram Country Cottages

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Marion Street
Westport
7825

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