15/08/2026
Behind SIERRA: from the first idea to the finished campaign.
This self-initiated fragrance project began with a simple brief: create a warm floral-amber perfume with a romantic character for modern women.
I developed two connected visual directions:
• Desert Americana, with faded denim, roadside settings, and a casual editorial character
• Elegant Desert, with flowing fabric, sculptural dunes, and a softer cinematic mood
The process included campaign planning, mood boards, bottle development, character styling, shot planning, AI-assisted image and video creation, Photoshop retouching, color grading, and final editing.
Throughout both directions, I preserved the SIERRA bottle, amber palette, model identity, golden desert light, and overall brand character.
I help fragrance, beauty, fashion, and lifestyle brands turn a product idea into coordinated campaign images and short-form video.
For project inquiries, send me your product photo, brand references, and the content formats you need.