28/09/2026
π΅π β₯οΈ From RIT to EZD to APG, how Philippines AirAsia painted our skies Red!
Before the red livery became a familiar sight in Manila, the story of Philippines AirAsia began with two very different airlines, and both had to fold into one before the brand we know today took shape.
The first chapter starts in the mid-1990s with Asian Spirit, founded in September 1995 and flying by March 1996. It was the first airline in the Philippines run as a cooperative, and it built its niche on secondary and tertiary routes that the bigger carriers ignored. Asian Spirit operated turboprop aircraft as well as the BAe 146 STOL jetliners, lovingly known as the Jumbolino, across the Philippines. As the first Jumbolino operator in the country, and the first to fly the aircraft to Batanes, engineers from British Aerospace had to manually measure the runway length and slope at Basco before the airline decided to use the CN235 on the route. But Asian Spirit didn't experience smooth sailing all the way - technical problems and multiple runway mishaps led to the public giving it a tagline of "You fly as an Asian, and land as a Spirit!". Anyway, that's a post for another day ...
In 2008, businessman Alfredo Yao, the man behind Zest-O juice, took control. On September 30, 2008, Asian Spirit was rebranded as Zest Air, a name that winked at the company's juice roots. Under the ICAO code EZD, Zest Air flew a mix of Airbus A320s and Chinese-made Xian MA60 turboprops, competing head-on with Cebu Pacific and airphilexpress in the low-cost market. Two of their first A320s came from American carrier JetBlue, and I fondly remember the interior having Spanish-signs and the seats still had the holes that the in-flight TVs used to occupy.
Up north in Pampanga though, a separate story was unfolding. AirAsia Philippines was formally launched on December 16, 2010, a joint venture between AirAsia Berhad and Filipino investors including Antonio Cojuangco, Michael Romero, and Marianne Hontiveros. Its first brand-new Airbus A320 was delivered in August 2011, and by early 2012 it had secured its Air Operator Certificate.
On March 28, 2012, the airline finally took off, and it did so from Clark. Daily flights to Kalibo, the gateway to Boracay, and Davao City, the gateway to Mindanao, were launched from Clark International Airport with AirAsia Group chair Tony Fernandes, Cojuangco, and then Transportation Secretary Mar Roxas on hand. It began with just two aircraft, but it was the first time the Philippines saw that bold red livery on a low-cost carrier in the skies over Pampanga. I remember being so excited for this, as finally, the Red Birds have arrived in the Philippines! And they didn't skimp on the marketing - buses heading north featured body wraps of the airline's distinct red A320s. Mall caravans were held, with their cabin crews modeling their distinct uniforms. I was so excited that I was present when their first ticketing office in SM North EDSA opened!
Clark proved a tough base, however. Manila held all the passenger traffic, and It was a time when Point-to-Point (P2P) buses did not exist. The new terminal did not exist yet - all we had was the old AMC terminal the Americans used and the small DMIA terminal.
So in March 2013, AirAsia Philippines agreed to a share swap with Zest Air, with Zest receiving US$16 million in cash and a 13% stake in the AirAsia venture. In October 2013, AirAsia closed its Clark base to reduce losses and moved to Manila. That same month, Zest Air was rebranded as AirAsia Zest, operating as an affiliate under the AirAsia banner. Finally, the airline has access to the coveted "Manila Slots".
And so the final step came on December 6, 2015, when AirAsia Zest merged into AirAsia Philippines to form Philippines AirAsia, now flying under the ICAO code APG. The Zest name faded into history, but its fleet, routes, and legacy carried on under the red banner.
Today, Philippines AirAsia is one of the country's major airlines, flying thousands of Filipinos aboard its all-Airbus fleet on a daily basis across the archipelago, and beyond. And I can't wait for them to bring the brand-new Airbus A220 here!
IN PHOTO: RP-C8964, one of Philippines AirAsia's A320s blasting off from Manila's runway 06 as a company aircraft pushes back from Terminal 2.