Marvin Geronimo

09/05/2024

I have explained this time and again to potential clients. A logo's purpose is to distinguish not to explain. Almost all of the companies that are very well known have logos that do not explain what their product or service offering is.
Additional info: A logo becomes memorable through its effective use.

05/05/2024

Think graphic design is all about showcasing your creativity?
Think again!

It's natural to want to infuse your own style, but when working for a client, there's something even more important to consider. Your job as a graphic designer is to enhance and maintain your client’s brand consistency—not to express personal style. Dive into the brand guidelines, understand their vision, and make your mark by aligning your designs with their goals.

Become an invaluable asset to any company by driving their brand forward!

03/05/2024

One quick but effective way to add a color grade to your image is through the Color Balance panel in Adobe Photoshop. This tool allows you to apply an overall color grade to your image, which can help align with your brand's aesthetic. Depending on whether you prefer a cooler or warmer tone, you can adjust the sliders accordingly.

For a cooler tone, move the sliders towards Cyan and Blue. For a warmer tone, adjust the sliders towards Red and Yellow.

The key here is subtlety. Avoid over-adjusting the sliders as this can lead to an unnatural color cast. If you don't use Photoshop, don't worry—other programs like Canva offer similar features to achieve the same effect.

29/04/2024

Notice something different with these 4 photos? These are identical to each other however the color grading is different.

Colour grading plays a pivotal role in shaping a company's brand identity by creating a consistent visual theme that enhances brand recognition. It helps evoke specific emotions and conveys the brand's message effectively, making the brand more memorable to the audience.

Moreover, by using distinctive colour palettes, companies can differentiate themselves from competitors, establishing a unique presence in a crowded market.

Photo taken at Sagada during my motorcycle Ph tour.

29/04/2024

Quick Tip: When creating your social media grid, having a consistent colour grade will greatly help your overall look and brand consistency.

This EV company that I worked with some time ago had some trouble with their branding as they felt everything was inconsistent, their colours are all over the place their images look different from one another.

The solution I came up with is to have a custom colour grade or LUT (Look Up Table) and trained their designers and marketing leads on how to use it properly.

24/04/2024

It always feels so freaking good when you see your design come to life. There's still a lot of space for tangible things in this digital world.

24/04/2024

It always feels so freaking good when you see your design come to life. There's still a lot of space for tangible things in this digital world.

21/01/2024

These are the projected design trends this coming 2024, a notable mention is the proliferation of Generative AI images, Anti Generative AI Images and the incorporation of Generative AI Image flaws.

But always remember only consider trends that will resonate with your brand, think twice of 3 times if a trend will help build your brand or if its going to be the opposite.

Join me and explore some amazing design trends that are on the rise and will heavily influence visual commuication in 2024!LEARN FROM US:Join our creative co...

15/01/2024

This was my first ever AI artwork that was published in a Filipino Canadian newspaper last December, created using Dall-E.

For those who are not familiar Dall-E is the text-to-image branch of ChatGPT. There was still a lot of editing involved in the creation of the final image. A lot of the faces were distorted and the hands looked weird, a telltale sign that it was created using AI.

To fix most of these issues I had to use Generative Fill in Photoshop removing and replacing specific parts of the image as well as expanding the width of the image.

AI is a tool, to create this image you still need to have a level of understanding when it comes to composition, lighting, prompt engineering, editing and technical Photoshop skills.

It will still take a while to be super perfect, but it's getting there.

14/01/2024

Over the past three months, I've had the opportunity to utilize ChatGPT 4.0, and it has significantly streamlined my design process in several ways:

Idea Generation and Brainstorming:
ChatGPT 4.0 has been instrumental in sparking creativity. It provides a wealth of inspiration for design elements such as color schemes and layout concepts, effectively aiding in the conceptualization phase of my projects.

Text-to-Image Generation:
This feature is particularly beneficial for rapidly creating visual concepts. Whether it's drafting mood boards or generating initial design drafts, the tool's ability to transform text descriptions into visual representations is invaluable for initial stages of design.

Client Interaction and Scripting:
The tool excels in preparing client-facing materials. It's remarkably adept at crafting professional, tailored proposals and presentations. This ensures that my communication is not only effective but also specifically aligned with each client's unique requirements.

In essence, I'm just scratching the surface of what ChatGPT 4.0 can do. I'm still in the process of learning and maximizing the potential of this technology.

Will be sharing my AI journey here, and how it would be helpful for branding and design.

11/01/2024

Branding is not logo design.
Branding is not product development.
Branding is not fulfilling a promise.

Branding is perception management.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an aud...

15/10/2023

Knowing your target audience is essential for tailoring your business strategies to maximize efficiency, profitability, and long-term success. It allows you to align your products, services, and marketing with the specific needs and preferences of the people most likely to become your customers.