Jim Cano

28/01/2026

08/08/2025

I've been to enough workshops, policy debates, small and large group meetings to see this play out. Definitely spot on with the need to elevate people who bring generosity and humility to leadership roles; not necessarily those who try hard to look and sound like the smartest person in the room.

07/08/2025

Our co-founder and CEO at GOEden is one of the awardees for the Ramon V. del Rosario - Siklab Awards 2025!

We are pushing and shaping Philippine agriculture one Filipino farmer at a time.

✊💚

🌾 Meet Juca Lacsina: Bridging Tradition and Technology in Agriculture

When innovation meets compassion, extraordinary things happen. Meet Julieane "Juca" Lacsina, one of this year's Ramon V. del Rosario Siklab Awardees, a visionary leader who's democratizing access to agricultural technology and empowering Filipino farmers to thrive in the digital age. 💡

Through GOEden, Juca is democratizing agricultural technology, ensuring that tradition and innovation work hand in hand. Her mission is simple yet profound: bridge the digital divide and empower those who feed our nation with the tools they need to thrive in the modern world. 💚

https://youtu.be/t7Ryr4Dh8Iw

Juca's journey embodies the spirit of inclusive innovation, where technology serves not just the privileged few, but every farmer who refuses to be forgotten in our rapidly changing world. She's proving that the future of agriculture is not about choosing between heritage and progress, but about making both accessible to all.

https://www.rvrawards.org/juca-lacsina

This is what Filipino minds that solve and Filipino hearts that heal look like in action. This is the sacred spark of Siklab illuminating the path toward a more inclusive and sustainable agricultural future. 🔥

To every young Filipino: Your dream is valid, your purpose is powerful, and your future is waiting. Let Juca's story inspires you to let your own Siklab shine.

06/08/2025

🙌💚🙏🏼

𝐋𝐮𝐛𝐨𝐬 𝐚𝐧𝐠 𝐚𝐦𝐢𝐧𝐠 𝐩𝐚𝐬𝐚𝐬𝐚𝐥𝐚𝐦𝐚𝐭 𝐬𝐚 𝐦𝐠𝐚 𝐦𝐚𝐠𝐬𝐚𝐬𝐚𝐤𝐚𝐧𝐠 𝐩𝐚𝐭𝐮𝐥𝐨𝐲 𝐧𝐚 𝐛𝐮𝐦𝐮𝐛𝐮𝐡𝐚𝐲 𝐬𝐚 𝐚𝐠𝐫𝐢𝐤𝐮𝐥𝐭𝐮𝐫𝐚 𝐧𝐠 𝐛𝐚𝐧𝐬𝐚. 👨‍🌾

Saludo kami sa inyo, mga kabukid. Tahimik ngunit dakilang bayani ng bayan. Sa kabila ng matinding init, malakas na ulan, at iba’t ibang hamon ng panahon, patuloy kayong nagsusumikap sa pagtatanim at pag-aani, upang matustusan ang pangangailangan sa pagkain ng sambayanang Pilipino.

Maraming salamat sa inyong walang sawang sipag, sakripisyo, at dedikasyon sa larangan ng agrikultura. 🌱

05/08/2025

2018. Ideas were brainstormed on what business to do in agritech.

Customer journeys conducted and pain points validated with over 200+ farmers.

2020. GOEden was estsblished.

2023-present. Fully operational after being backed by Kaya Founders and Wavemaker Partners.

Malayo pa, malayo na. God is good and faithful. The journey is not easy, but I am so glad to be part of a team that has the same heart for farmers with the same moral compass. Here's to ethical and principled leadership that strives to shape Philippine agriculture leaving no farmer behind.

Congrats to our Co-Founder and CEO, Juca Lacsina!

19/07/2025

💯

18/07/2025

Things to look out for as an individual, or characteristics of people who may be around you because these types of people tend to either suck your energy or pull you down.

13/07/2025

The sentiments of all stakeholders in the agricultural space, from the public sector, to private sector, academia, research, extension personnel, and even third sector (NGOs) are valid.

What is important is to dive deep and navigate the intricacies of the law and how we can ensure that the interdisciplinary nature of agriculture remains to be respected; while equally acknowledging and respecting the sentiments of those who have licenses but have been bypassed due to the lack of a legal basis to obligate the specific hiring of agriculturists in certain positions (especially in government).

For context, the only existing law upon which the Licensure Exam in Agriculture (LEA) rests on is the Agriculture and Fisheries Modernization Act (AFMA) which was passed in the 90s. The times have changed, and many things have passed, and we have yet to professionalize agriculture as a profession. The law is good for all intents and purposes, yet the sentiments of all stakeholders need to be included and integrated now more than ever in the IRR to ensure the widest representation of agricultural development.

Kudos to all those involved in agricultural development from all walks of life. Now is not the time to build fences. It is the time to navigate and create a shared path towards a food-secure Philippines.

Does passing a technical board exam on crop protection, soil science, and animal science make us more qualified to teach about the sociopolitical drivers of rural transformation? Will it improve our…

23/06/2025

Documenting back-breaking work of rice farmers in the middle of noon. Staying connected with them constantly and knowing their plight helps remind me why we do what we do at GOEden.

My conversation with one of them showed how hard the work is, how expensive the inputs can be, yet wet palay is bought at a very low price (PHP 13/kg). I asked if they do spend about PHP 60 to 75,000 per cropping per hectare just like some other farmers I've visited and what some research publications note. He said, they wouldn't bother spending that much. Just the bare necessities, because there's no incentive for them to produce if the buying price is very low.

Yet here they are, toiling away and contributing to the country's demand for rice. We have to find ways to address systemic issues that are a mix of policy, market dynamics, technological innovation, and socio-cultural factors.

This is just one crop among others that comprise a complex agrifood system we live in. And somewhere in the Philippines, while you're reading this, there's a farmer who is working (battling to surving) day in and day out.