12/06/2023
Welcome to Pacto Ars!
The Latin word 'pacto' is defined as agreement between two or more people. In Medieval terms, the Latin word 'ars' signified skilled work; it did not mean art as we might understand it today, but a craft activity demanding a high level of technical ability. So Pacto Ars is a 'deal' between us and you to showcase 'art'.
Our team's main objective is to make our clients believe the fact that they are an art worthy of being appreciated by themselves. At some point, we all have our old soul side that we embrace and we have our modern soul we cherish. So we offer both old school and modern styles in our photoshoots and even in hair & make-up.
Pacto Ars wants to be part of you by capturing the most beautiful person you are!
ABOUT THE LOGO:
In the Medieval times, the classic labelling of the color black was 'bad'; the color white was 'good', which basically our future clients possess - the good side and the bad side. Now, in the present generation, we see these two colors as a sign of sophistication, elegance, and power which we want our clients to see in themselves, because sometimes people forget how sophisticated, elegant and powerful they are.
The lens in our logo represents our offer of photography and videography. The lipstick represents our offer of beauty service, which includes hair and make-up.
The ellipsis represents the message that we human beings have room for growth; we are never a 'period' (.) because it means stop. It is a reminder that as long as life gives us a chance to live, we continue to live.
