15/08/2026
On this day a year ago I was at a pre-launch of my creative studio. Excited about logos and fonts.
They don’t tell you this when you start, talent and skills is not enough to operate a business.
My visual style progressed over this year though.
But that’s not what I learned. To build from scratch you need to be ready to fight, to walk away, to flop, look bad in someone’s eyes, in your own eyes, to question authority and rise after you failed. And keep on building when nobody’s watching, when they ask when you find a real job.
If the pressure is overshadows the excitement of building your own thing, go find a a job indeed.
It’s been an incredibly challenging year that shook my trust and tested my self-worth. What I realized is that Lda is nothing but an operating form, not your identify.
To be continued…
