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10 ways to online content monetization: how to make money from your contentIf your goal is to somehow carve out a living...
14/10/2021

10 ways to online content monetization: how to make money from your content
If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from.
Whether you’re using content as a marketing tool to help sell a product or service or counting on the content itself to produce $$$, different methods of monetization can help you maximize the value of each piece.
Some way of content monetization be used together, but there are a few you don’t want to mix. For example, if you’re publishing authoritative marketing content to help your audience buy your product, you obviously do not want to include affiliate links that tell them to buy something else from another seller.

1. Selling exclusive rights
This is the fastest way to convert your content to real, tangible money they’ll accept as payment for your hydro bill.
Sell it to someone who needs it enough to pay you for it.
These are typically “work-for-hire” agreements where you relinquish all rights to the work, including any copyright or royalties.

2. Limited usage rights
As with the above, the details of the transaction may differ.
You might be hired to create a piece according to a buyer’s specifications, or you could come up with the piece on your own and put it out there for sale.
With limited usage rights, you are granting the buyer the right to use that content for a specific period of time, and perhaps only in certain ways.
You could say, “This is only for use in print,” and limit the usage period to one year, for example.

3. Affiliate sales
With this tactic, the value exchange is your audience for a percentage of the revenue generated by the sale of a product or service.

4. Subscription/membership content
Offer some of your more in-depth, specialized content on a subscription or membership basis.
If you have unique experience, skills, or perspective, people just might pay you to have regular access to that.
This could be in the form of a subscription on premium video content.

5. Donations
The difference between membership or subscription content and soliciting donations is that with a membership, only those who pay have access to your content.
With a donations structure of monetization, everyone has access and you are asking those with the means to help support that openness.

6. Ads
You might use Google AdSense or any other of hundreds of services to have ads display on your blog, in your videos, in-text, and more.
You might use pay-per-click (PPC) text or display ads, more intuitive native ads, or some combination of both.
Or, you can work directly with advertisers and have them pay for ads placed on your site, in your content, in your emails, etc.

7. Sponsored content
Offering others the opportunity to get in front of your audience with relevant blog posts or videos can be a revenue generator and, if done right, improve the value of your body of content as a whole.
If you’re going to sell publishing space to others in this way, exercise a good degree of editorial control.
Ensure that the sponsored content appearing alongside your own is reflective of the quality, trust, and authority your readers have come to expect of you.

8. Paid speaking
Chances are pretty good that if you’re writing (and reading and researching and all of the fun things that go with it) about a specific topic on a regular basis, you could be considered something of an expert in it.
Surely you have at least some interest and experience in this thing you’re creating content about.
People, companies and organizations will pay you to talk about it, too.

9. Selling your own products
Are you able to create new digital products from the content you’ve created?
You can charge a premium for reports with unique and original insights.
You can also publish e-books and make them available in various marketplaces as well as on your website.
Sometimes, your content is so popular and successful that an entire product or service lines grow out of it.

10. Consulting
If you have some specialized knowledge or expertise to share, give your content readers, listeners, and viewers an option to connect with you for a consultation.

Photo: Knelstrom ltd [Pexels]

Types of Influencers you need to knowOne of the most popular ways to advertise a product or service is social media mark...
14/10/2021

Types of Influencers you need to know

One of the most popular ways to advertise a product or service is social media marketing. A few years ago, marketers bought ads from major bloggers on Instagram. But now such advertising can harm the brand. Subscribers of a millionaire blogger do not trust his recommendations and see undisguised advertising. Which, as a rule, is monotonous and filled with cliches. But a blogger with a more modest number of subscribers has a more loyal audience and trusts the author of the content. Such blogs usually have a friendly and trusting atmosphere. Therefore, a new trend is native advertising for bloggers with a small number of followers in their account. The question arises, and a small one, how much is it? Let's figure it out together.

In marketing, it is customary to distinguish 4-5 types of bloggers. But there are differences between micro and macro influencers. Therefore, we decided to add an intermediate type - middle influencer.

Nano influencers are bloggers with fewer than 10,000 subscribers. Even a blogger with 500 subscribers can be called a nanoinfluencer. Their behavior on the social network is similar to the behavior of an ordinary person who keeps a page for himself. But at the same time, there is value for the reader in its content.

Micro influencers – such blogs have an audience of 10,000 to 50,000 subscribers. The author of the blog regularly posts useful information. He gives advice and the audience listens to his recommendations. Micro-influencers are constantly in touch with their readers and react to the mood of the audience.

Middle influencers – an audience of 50,000 to 100,000 followers. Such bloggers actively attract advertisers and earn money from native advertising posts. The audience still trusts their idols. But if there is too much advertising, it perceives it negatively.

Macro influencers are active and already well-known bloggers with an audience of 100,000 to 500,000 subscribers. Such authors work less with their readers. They often hire an assistant to help with the placement of content and writing texts for advertising.

Mega influencers – an audience of 500,000 to 1,000,000 people. These are well-known people in some spheres, media personalities. But not yet world-class stars. Such bloggers may have a team of assistants who blog and design posts. A lot of advertising and already less value in the content. The blogger rarely responds to comments and does not respond to personal messages.

Celebrity - celebrities with an audience of more than 1,000,000 subscribers. There is little useful information and a lot of advertising in such blogs. Readers follow the life of the stars, but they do not pay attention to advertising. Such blogs are run by a whole team, which includes managers, copywriters, assistants, photographers. The celebrity does not communicate with his audience and does not respond to comments.

Advertising from major bloggers has a large reach, but low engagement. In addition, the audience in such blogs is not the target for your product or service. But the audience of nano-, micro- and middle bloggers is much more loyal. In such blogs there are one or two main topics and people subscribe to an interesting topic. And they stay because they feel that the values of the blogger coincide with the values of the readers. A community is formed around such bloggers and subscribers begin to communicate and make friends with each other. Therefore, advertising in such blogs will be perceived better, and your sales will grow.

Photo: Liza Summer [Pexels]

What is the creative economy?The term ‘creative industries’ began to be used about twenty years ago to describe a range ...
13/10/2021

What is the creative economy?

The term ‘creative industries’ began to be used about twenty years ago to describe a range of activities, some of which are amongst the oldest in history and some of which only came into existence with the advent of digital technology. Many of these activities had strong cultural roots and the term ‘cultural industries’ was already in use to describe theater, dance, music, film, the visual arts and the heritage sector, although this term was itself controversial as many artists felt it demeaning to think of what they did as being, in any way, an ‘industry’.

One thing all these activities had in common was that they depended on the creative talent of individuals and on the generation of intellectual property. In addition, to think of them as a ‘sector’, however arbitrary the definition, drew attention to the fact that they were part of or contributed to a wide range of industries and professions, from advertising to tourism, and there was evidence that the skills and work styles of the creative sector were beginning to impact on other areas of the economy, especially in the use of digital technologies.

The main feature of creative economy is people’s use of creative imagination for increasing the value of an idea. John Howkins came up with the concept of creative economy in 2001 to describe economic systems in which value depends on originality and creativity and not on traditional resources like land, labor and capital. In contrast to creative industries that are limited by specific sectors, the term “creative economy” describes the creativity of the economy as a whole

Creative economy is a fast-growing sector of the world economy. It is dynamic in generating income, creating employment and developing export, as it is less tied to material resources. The economist and art theorist Pierre Luigi Sacco also underscores that creative economy best reflects the local characteristics and preserves identity in the globalization era.

According to the latest forecasts, there will be a rapid growth of the industry in the near future. After all, the market volume of the creative economy is already about $104.2 billion (researchers include influence marketing, which in 2021 is estimated at $13,8 billion).

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