04/06/2026
INTRODUCING IVAN YAP — HEAD OF CULINARY
At Alinea Collective, food excellence isn’t just the outcome — it’s built into our process.
While most food advertising production houses stop at food styling, Alinea Collective goes a step further with a dedicated Head of Culinary.
With over 15 years of professional culinary experience, Ivan has built his career across some of the most acclaimed kitchens in Europe and Asia, including Michelin-starred restaurants and establishments featured on Asia’s 50 Best Restaurants list.
His background spans fine dining, large-scale hospitality operations, menu development, and culinary leadership — bringing a level of culinary expertise rarely found in food advertising production.
Today, Ivan leads Culinary R&D, facilitates food styling, and food production at Alinea Collective, bridging the gap between culinary craftsmanship and visual storytelling.
From developing camera-ready dishes and engineering hero products for global advertising campaigns to solving the countless challenges that happen behind the scenes of a food shoot, Ivan ensures every detail is considered long before the shutter clicks.
Combining a chef’s precision with a relentless pursuit of excellence, Ivan works closely with our photographers, directors, producers, food stylists, and brand teams to create food imagery that doesn’t just look beautiful — it drives appetite, elevates brands, and captures attention.
