06/06/2026
Happy
The bear has been part of Jake’s story long before Wise Bear Creative was even a thought. In his early 20s, Jake spent time in Utah, where he was given the Native American name Southern Redwood Bear. Over time, the nickname Redbear caught on.
Years later, when he started building the agency, the idea was to name it Redbear Creative. But somehow, the domain and LLC were already taken by another talented agency out in Hollywood.
So the name evolved. Redbear became Wise Bear.
What started as a nickname became something bigger: a brand built around instinct, strength, resilience, patience, and the relentless pursuit of growth.
So today, on National Black Bear Day, we are celebrating all of it.
We are celebrating Wilson, the newest bear we picked up from Genie’s Outlet.
We are celebrating the wise bears: the people who keep showing up, keep learning, keep building, and keep trusting the process.
The bear has always been more than a logo. It is part of the story.
Welcome home, Wilson. 🐻