Robert Jacob Lerma

Robert Jacob Lerma Time, Texas Monthly, Esquire, Bon Appetit, Food & Wine, Southern Living, National Geographic, Robb Report, Garden & Gun & USA Today. Thank you.

YETI, Hedley & Bennett, FOGO Charcoal, Snake River Farms, Go Ruck All images are available for purchase. Please message me or visit robertjacoblerma.com for more information on pricing.

Derek Zoolander had Blue Steel and Magnum. Hansel had Maverick. What would y’all call this pose from Owen Martin of Ange...
08/31/2026

Derek Zoolander had Blue Steel and Magnum. Hansel had Maverick.

What would y’all call this pose from Owen Martin of Angel's Envy?

Every now and then I’ll go through images from over the years. While I’d like to believe I’m pretty good at organizing, ...
08/30/2026

Every now and then I’ll go through images from over the years. While I’d like to believe I’m pretty good at organizing, I have a habit of holding onto images. Because you just never know. There’s thousands of images that I’ve never shared. Funny thing is, when I started shooting barbecue in 2005, I never planned on sharing any. It just didn’t occur to me folks would be interested. Goes to show how little I knew. It wouldn’t be until early 2013 that I’d share my first image, on Twitter. Then I was published in Texas Monthly in July 2013. And as they say, the rest is history.

This previously unshared image is from Kim Beisert Bexley taken on July 13, 2013 at 7:19am. I had spent the entire morning with the crew, creating pictures with Tootsie, Kerry and Hershey. Back then, I really had no plan of attack. I’d just look for moments I thought were interesting and fire away. Sometimes it worked out, most times it did not. People would ask me about the technical aspects of my camera and shots. I had no clue. I didn’t really immerse myself in the craft. It was just something fun to do when I wasn’t working. Eventually I realized this could be a thing and taught myself. Over the years I’ve been blessed to work with some of the best in the industry. And now I do this full-time. It’s been a wild ride. Maybe down the road I’ll have to get another “real job,” but right now I’m good, taking it one shot at a time. Appreciate y’all for riding along all these years. 🙏🏼

John B. Stetson first designed the “Boss of the Plains” hat in 1865, a precursor to the cowboy hat, which he is credited...
08/24/2026

John B. Stetson first designed the “Boss of the Plains” hat in 1865, a precursor to the cowboy hat, which he is credited with inventing. It’s only fitting a bourbon bears his name, both symbols of American culture. And like his hats, the wh***ey certainly does the job.

stetsonbourbon Stetson

08/01/2026

Pulled pork x Carolina gold is a killer combo.

Smokesmith Bar-B-Que

Drinking Jack all by myself. And it’s really really nice.
07/19/2026

Drinking Jack all by myself.

And it’s really really nice.

Sunday smoking. short ribs slow smoked over coals on the . 🤌🏼
06/29/2026

Sunday smoking.

short ribs slow smoked over coals on the . 🤌🏼

06/15/2026

As evidenced by my face, sometimes it’s not about the looks. These chopped brisket sandwiches will never win any beauty awards, but you know what, I don’t need them to be. After all, it’s still a damn gas station.

What’s your go-to Buc-ee’s grab and go?

Address

Austin, TX
78738

Website

Alerts

Be the first to know and let us send you an email when Robert Jacob Lerma posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Robert Jacob Lerma:

Shortcuts

Share

Category