07/11/2026
βYou cannot describe passion, you can only live it.β β Enzo Ferrari
Today I had the opportunity to stop by Ferrari of Nashville (Prancing Horse of Nashville) and spend some time touring the facility with Peter Chiappone.
Beyond the incredible cars, what stood out most was the conversation. Ferrari is often viewed simply as the pinnacle of automotive performance and exclusivity, but itβs easy to forget where it all began. Before the prestige, before the waiting lists, and before the world-famous badge, Ferrari was built on one manβs relentless passion for racing and an uncompromising pursuit of excellence.
Decades later, that philosophy still seems to shape everything they do. Every detail, every decision, and every car reflects a commitment to craftsmanship and emotion rather than simply building another high performance vehicle.
It was a privilege to hear that history from people who live and breathe the brand every day. Huge thanks to Peter for taking the time to show me around and share the story behind the Prancing Horse.
Ferrari has never just been about cars. Itβs about passion made tangible.