06/05/2026
A couple of weeks ago, I had the opportunity to document CNU 34 Northwest Arkansas.
One thing I often tell organizations is this:
Don't spend money on photos.
Spend money on assets that help generate revenue, attract sponsors, build credibility, strengthen your brand, and tell your story.
From panel discussions and keynote presentations to networking conversations and award recognitions, every part of an event creates opportunities to create content that can be repurposed for websites, social media, sponsorship decks, annual reports, media outreach, recruiting efforts, and future event promotion.
The event may only last a few days, but the right images continue creating value long after the room is empty.
That's how I approach event photography through B. Watts Collective. Not simply documenting what happened, but creating usable assets that organizations can leverage to support their goals long after the event is over.
Thank you to the organizers and attendees of CNU 34 for a great event and the opportunity to help tell the story.
Visit www.bwattscollective.com to learn more.
