08/19/2026
I’ve been the one-person marketing department.
And when I say one person, I mean one person doing the website, social, emails, graphic design, photography, video, PR, events, copywriting, strategy, and whatever else landed on my desk that day.
I got pretty good at wearing a lot of hats. But eventually I realized something: being capable of doing all of those things didn’t mean one person should be responsible for all of them.
That experience is a big part of why we built Bright & Gray Creative the way we did.
Instead of hiring one generalist and expecting them to somehow be your strategist, designer, photographer, videographer, web designer, copywriter, and social media expert, you get a team of people who each specialize in what they do.
And there’s another side of this conversation that businesses don’t always consider: the cost.
An in-house hire isn’t just a salary. There are benefits, payroll costs, equipment, software, training, and all the other expenses that come with adding someone to your team. And after all of that, you still hired one person.
We actually built a calculator that helps businesses compare the estimated cost of an in-house marketing hire with working with Bright & Gray.
Because sometimes the question isn’t, “Who should we hire?”
It’s, “Do we need to hire one person at all?”
If your business has outgrown the one-person marketing department, send us a DM and we’ll send you the calculator.
