02/08/2026
We’re so proud to have collaborated with Tecovas on this campaign, which is now debuting as their first-ever Super Bowl spot, “True West.”
Scott Slusher captured still photography alongside the video production, showcasing the same handcrafted, authentic western spirit—all real people, places, trains and stunts. No shortcuts, no AI, just a hardworking team bringing a vision to life and now to Super Bowl LX.
Thank you to Tecovas and everyone involved!
Head of Creative:
Senior Creative Producer:
Production Coordinator:
Photographer:
Photography Agent:
DP:
2nd Camera:
1st AC: Evan Ho
Gaffer: Michael Spicer
Grip: Eric Trzeciak
Photo Assistant: ._.ann
Wardrobe Stylist:
Wardrobe Assistant: Holly Black
Hair and Makeup Artist:
Art Department:
Art Assist: Matthew Egan
Location Support:
PA:
Videographer/Motion: brons0n
Talent: , , , , , Cooper Malloy, Logan Lewis