OutWest

OutWest OutWest by Jenae Sexton
Photographers & Content Creators: Help your clients BLEND OUT in our 1400 sq ft rental studio. Garden City studio coming June 2026!
(1)

Perfect for luxury brandshoots, a creative brand hub, workshops, & small events.

✨ Introducing Our 4th OutWest Icon: Annie Tevelin ✨Some entrepreneurs build businesses.Some entrepreneurs build worlds.O...
06/06/2026

✨ Introducing Our 4th OutWest Icon: Annie Tevelin ✨

Some entrepreneurs build businesses.
Some entrepreneurs build worlds.

Our fourth OutWest Icon has done exactly that.

Meet

Founder of
Founder of
Founder of

But more importantly, a builder of experiences, connection, and community.

What started with SkinOwl has evolved into something much bigger than a skincare company.

Over the years, Annie has built brands, launched new ventures, created gathering spaces, led teams, spoken on stages, navigated hard seasons, embraced reinvention, and continued showing up with remarkable honesty through it all.

Her entrepreneurial journey hasn’t been a straight line.

It’s been one of courage.

The courage to start.
The courage to grow.
The courage to pivot.
And perhaps most importantly, the courage to redefine success on her own terms.

In a world constantly pushing for more, Annie has become a voice reminding people that success isn’t always found in chasing the next thing.

Sometimes it’s found in building a life that actually feels like your own.

That perspective has resonated far beyond her businesses. Through her writing, singing, speaking, and storytelling, Annie has created something people genuinely connect with.

Not because it’s perfect but because it’s real.

Behind every successful founder is a team helping bring the vision to life, and Annie has spent years building both. Through intention, creativity, trust, and heart, she has built brands and communities that make people feel seen, welcomed, and connected.

The result is more than a collection of businesses.

It’s a community.

And that’s exactly what an Icon is.

A brand with presence.
A brand with momentum.
A brand that has created real impact in the lives of others.

We’re honored to welcome Annie as one of the first Icons selected for FIRST LIGHT: THE ICON.

On Thursday, July 23, Annie will step onto the red carpet with her own paparazzi, surrounded by OutWest Founder Photographers ready to capture the story behind the woman, the team, and the brands she has built.

Read more in comments…

May I have your attention please?!✨ Introducing our 3rd OutWest Icon: Dear Boise ✨Some brands build an audience.Some bra...
06/05/2026

May I have your attention please?!

✨ Introducing our 3rd OutWest Icon: Dear Boise ✨

Some brands build an audience.
Some brands build a community.

Our third OutWest Icon has done exactly that.

Meet .boise

What started as a passion for sharing local wellness, food, events, and experiences has grown into one of the Treasure Valley’s most trusted community platforms.

Behind Dear Boise is Katilyn Turner, a creator who has used social media to bring people together in real life.

In a world that often feels disconnected, Katilyn has built something different—a platform centered around connection.

Her warmth radiates through every post, story, and interaction. She has a gift for making a large community feel personal, welcoming, and connected.

Through authenticity, consistency, and a genuine love for the Treasure Valley, she has become a trusted voice for thousands.

Dear Boise isn’t just an Instagram account. It’s become part of how people experience Boise.

And that’s exactly what an Icon is.

A brand with presence.
A brand with momentum.
A brand that has created real impact in our community.

We’re honored to welcome Dear Boise as one of the first Icons selected for FIRST LIGHT: THE ICON.

On July 16, Katilyn will step onto the red carpet with her own paparazzi, surrounded by OutWest Founder Photographers ready to capture the story behind the brand.

✨ Red carpet experience
✨ Personal paparazzi team
✨ Editorial brand portraits
✨ Golden light & creative energy

Welcome to the Icons, Katilyn. 🤍

You’ll be one of the very first stories captured inside OutWest Garden City. Get ready to SHINE!

📸:

✨ FIRST LIGHT: THE ICON ✨Before OutWest opens to the public, we’re opening the doors for something special.A private, me...
06/05/2026

✨ FIRST LIGHT: THE ICON ✨

Before OutWest opens to the public, we’re opening the doors for something special.

A private, members-only experience celebrating five local brands that have become Icons in our community.

The brands people know.
The brands people talk about.
The brands that have built something worth noticing.

On July 16 and July 23, our five OutWest Icons will step onto the red carpet and become the first stories ever captured inside OutWest Garden City — the future Brand HQ for entrepreneurs, creators, and businesses ready to stand out.

You’ve seen us introducing them one by one…

For one evening, they’ll be treated like the stars they are.

✨ Red carpet experience
✨ Personal paparazzi team
✨ Editorial brand portraits
✨ Golden light, layered sets, and creative energy

And for our Founder Members, it’s an exclusive opportunity to begin building their OutWest portfolios alongside more than 20 fellow creators, photographers, and entrepreneurs.

You’ll create.
You’ll collaborate.
You’ll be captured.
And you’ll help tell the stories of some of the Treasure Valley’s most recognizable brands.

Food. Drinks. Energy.

A celebration of local Icons and the creators who capture them.

This is First Light.

Reserved exclusively for OutWest Members.

📍 July 16 | 5–8 PM
📍 July 23 | 5–8 PM

Only 4 Founder Memberships remain:
• 2 Creator Memberships
• 2 Brand Builder Memberships

Message us to reserve your membership before they’re gone. ✨

🌿🌿 Meet the Second of Five OutWest Icons: Laticia Kristine 🌿🌿Some people build a business and some people build a moveme...
06/04/2026

🌿🌿 Meet the Second of Five OutWest Icons: Laticia Kristine 🌿🌿

Some people build a business and some people build a movement …

Our second OutWest Icon has done exactly that.

Meet Laticia Kristine, founder of No Filter Aesthetics.

What began as a personal struggle with severe acne became the foundation for one of Idaho’s most recognized skincare brands.

Long before No Filter Aesthetics became an award-winning clinic, Laticia was building her career one opportunity at a time. Through makeup, hair, brows, weddings, editorial shoots, fashion events, and spas, she kept learning, growing, and showing up.

There were business challenges.
There were personal challenges.

But she kept going.

That persistence became No Filter Aesthetics — a brand built on trust, transformation, and helping women feel confident in their own skin.

Today, Laticia helps clients uncover the root causes of their skin concerns and regain something even more valuable than clear skin:

Confidence.

And that’s exactly what an Icon is.

Someone who has built something people know, trust, and remember.

We’re honored to welcome Laticia Kristine as one of the first Icons selected for our exclusive OutWest member event:

FIRST LIGHT: THE ICON.

On July 16, Laticia will step onto the red carpet and become one of the very first stories captured inside OutWest Garden City.

Surrounded by more than 20 OutWest Founder Photographers, she’ll have her own paparazzi team documenting the story behind the brand she built.

A founder.
An Icon.
A story worth capturing.

Welcome to the Icons, Laticia. 🌿

Photographer: aesthetician skin

🌸 Meet the First OutWest Icon: Lovely Hollow Farm 🌸Some brands sell a product.Some brands create a feeling.Our first Out...
06/03/2026

🌸 Meet the First OutWest Icon: Lovely Hollow Farm 🌸

Some brands sell a product.
Some brands create a feeling.

Our first OutWest Icon has done exactly that.

Meet Lovely Hollow Farm.

What started as an unexpected path for Idaho native Nikki Van Lith has grown into one of the Treasure Valley’s most recognizable destination brands. A place where people gather, slow down, pick flowers, celebrate milestones, and create memories together.

Raised on horseback in Idaho feedlots, Nikki never planned on becoming a flower farmer. Through hard work, vision, and a commitment to creating meaningful experiences, she built something people genuinely know, love, and talk about.

Lovely Hollow Farm isn’t just a flower farm.

It’s become part of the story of summer in the Treasure Valley.

And that’s exactly what an Icon is.

A brand with presence. A brand with momentum. A brand that has created real impact in our community.

We’re honored to welcome Lovely Hollow Farm as one of the very first Icons selected for FIRST LIGHT: THE ICON, an invite-only experience where standout local brands become part of the first story ever captured inside OutWest Garden City.

On July 16, Nikki will step onto the red carpet with her own paparazzi, surrounded by more than 20 OutWest Founder Photographers ready to capture the story behind the brand.

For one evening, she gets to shine like the star she is.

✨ Red carpet experience
✨ Personal paparazzi team
✨ Editorial brand portraits
✨ Golden light, layered sets, and creative energy
✨ A room full of people building remarkable things

This is not a giveaway. It is an exclusive celebration of brands that have already built something worth noticing.

The dreamers. The builders. The risk-takers. The people creating something bigger than themselves.

Welcome to the Icons, Nikki. 🌿
You will be one of the very first stories captured inside OutWest Garden City.

Our First Light Night is a private event celebrating local brands and our members. A limited number of Founder Memberships remain available. Message us to reserve yours before they’re gone!

Photo Credit:

The difference between the 1% and the 99% isn’t talent.It’s shot volume.I get rejected all the time.Emails ignored.Messa...
06/01/2026

The difference between the 1% and the 99% isn’t talent.

It’s shot volume.

I get rejected all the time.

Emails ignored.
Messages unanswered.
Ideas passed on.
Opportunities that go nowhere.

Being ignored is just a quieter version of rejection.

Most people take one shot, miss, and stop shooting.

I take one shot, miss, and shoot ten more.

The people winning aren’t necessarily hearing “yes” more often.

They’re simply hearing “no” more often because they’re willing to take more shots.

Every ignored message.
Every rejection.
Every closed door.

Just proof that you’re in the game.

Keep shooting.

Your Brand + Your Photographer @ OutWest = The Magic ✨ Not just photos.Momentum.The kind of images that stop the scroll,...
05/31/2026

Your Brand + Your Photographer @ OutWest = The Magic ✨

Not just photos.

Momentum.

The kind of images that stop the scroll, elevate your brand, attract better clients, and make people say, “Where was this taken?”

Your brand brings the vision.

Your photographer brings the talent.

OutWest provides the environment.

5,000 square feet of intentionally designed spaces created to help brands stand out, not blend in.

One booking.
Multiple looks.
Endless content.

Your Brand + Your Photographer + OutWest = ✨

The kind of content that grows businesses.

Don’t have a photographer?

Reach out to us. We’ll connect you with one of our OutWest Photography Partners—talented photographers who are actively investing in their businesses and creating incredible work inside OutWest.

Coming soon to Garden City.

OutWest Caldwell is open and booking.

Outside the studio with beautiful Mia. Photographer: .marketing Dress locally made by: MUA: Vintage Car:
05/29/2026

Outside the studio with beautiful Mia.

Photographer: .marketing
Dress locally made by:
MUA:
Vintage Car:

Nobody prepares you for the reactions you get when you stop playing small...“OMG!!!!!!!” 🤍This was always the goal.Also....
05/26/2026

Nobody prepares you for the reactions you get when you stop playing small...

“OMG!!!!!!!” 🤍

This was always the goal.

Also... this isn’t a photographer saying OMG.

This is your future client wanting to be photographed at OutWest.

OutWest Founder Members — here’s how it works…

We are not photographers. We’re ecosystem creators. We’re business builders. We’re your partner.

We build spaces that make people say, “OMG.” Spaces intentionally designed to elevate your work, create momentum, and pull the right clients toward you.

OutWest is being built as a place where people come to build brands. The Brand HQ: a 5,000 sq ft creative ecosystem with layered environments designed to make one booking feel like multiple locations.

The goal is to create sets and experiences so magnetic that people are naturally drawn to OutWest... and in turn, drawn to you. A place to help brands blend out, not in.

OutWest’s promise to you is to continuously evolve, continuously build, continuously refine, and continuously create. New sets. New environments. New opportunities. New ways to help move your business forward.

As you grow, OutWest grows with you.

OutWest will absolutely be open to the public, but Founder Members are stepping into something different.

Priority booking. Founder pricing locked in. Referrals. Visibility. Events. Community. Momentum.

The membership perks are WILD OUTWEST 🌿 Message us to grab one of the last two available!

Friends of OutWest,Before we open our calendar to the public, this is your sign to start telling your photographer that ...
05/25/2026

Friends of OutWest,

Before we open our calendar to the public, this is your sign to start telling your photographer that you NEED to shoot at OutWest Garden City this summer. 🌿

OutWest is a 5,000 square foot Brand HQ designed for photographers, brands, creators, and entrepreneurs. Built with layered environments, editorial spaces, and experiences designed to make one booking feel like multiple locations.

If you don’t already have a photographer, we’re happy to connect you with one of our OutWest Partners, featured on .collective — a page dedicated to showcasing photographers actively investing in their businesses and leveling up their craft. You’ll be able to browse different photography styles and find the photographer whose vibe aligns with your brand, family, or vision. 🤌🏼(Summer 2026)

Photographers & creators, due to demand we’ve opened a few additional memberships:

Creator Membership
$150/month • 4 studio hours
Public value: $350
Save $200/month

(5) additional spots available

Brand Builder Membership
$250/month • 8 studio hours
Public value: $650
Save $400/month

(2) additional spots available

Brand Builders also receive featured placement on our website for added visibility.

Memberships begin July 1 and these will move quickly. If you’ve been thinking about it, send us a DM to reserve your spot before they’re gone.

OutWest’s goal is to expand what’s possible in a single shoot.

Address

717 S Kimball Avenue, Suite 101
Caldwell, ID
83605

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