09/10/2026
I love the poetry touch points and details on the upcoming September drop. We’ve added in a full length poem on two garments. It’s a poem I choose to read at every event I talk at.
Before every marathon “Don’t wish it to be over” is the piece I read to runners. Now it’s on our new pants and jacket.
For the checkerboard waffle tee, “Progress in work” sits boldly.
It’s simple. It’s a state of being rather than wanting. PIW is a curious place to be. It’s a wonderful place to be. Don’t we all want to be making progress, at something?
The Poetry Academy is fun. It’s a musing from my notebook. A world to exist.
And for the shorts… well they couldn’t dare miss out on words.
Do No Disturb, I’m Running. Moving up from the toe box of our delivery socks, to the waistband of our shorts.
It’s fun to see the different applications of words and how they’ve transformed from my notepads.
Words words words. I love them.
Big Love,
JL