10/16/2026
Client spotlights are always a fun part!
To gain leads and run ads, you need different angles. So when we started working with CrossFit Myrtle Beach, we proposed creating five different angles they could use throughout different seasons to attract different types of clientele.
The first one here is Review Stack. Its main goal is to overcome skepticism and leverage the sheer volume of positive feedback.
We want to showcase actual proof that our clients are doing great work for their community and the members who walk through their doors.
The next one is Local Authority.
The team has been around for so long that they get to showcase their past experience along with the expertise they’ve built over the years. Not only that, but it also showcases just how strong the community is within their gym.
This builds social proof and allows people who are looking for a gym to see that the large number of members must mean something more than just “they’re good at getting people in the door.”
The next one is Transformation.
While there are definitely plenty of ways to showcase transformation in a gym setting, we believed it would be more beneficial to showcase the safety of this gym versus the common misconception that CrossFit can be “dangerous.”
Nothing builds confidence quite like a relatable coach, so that’s exactly what we did.
The next one is Founder’s Story.
It’s really important to showcase the people who own the facility. Those are the people who are going to shape the culture and the experience, so we want to know exactly who they are as we try to immerse ourselves in the community.
If you don’t have some kind of founder’s story or background that tells people who you are, no one’s going to know what makes you different. You’re just going to look like everyone else offering the same kinds of services.
The last one is Unique Offer.
This client is in a position to build their community in a very easy way. The CrossFit culture is all about community, and being able to capitalize on bringing a friend for free is something we couldn’t ignore.
Giving these different angles to the gym really rounds out the possibilities for them to gain new members and expand their business.
If you know someone who is struggling to figure out what kind of ads to run, it doesn’t take much. It just takes a few different angles and figuring out which ones resonate best with potential clients.
DM us to learn more about how these different angles might fit within your niche.
