07/01/2024
Today’s the big day!!! I’m too nervous to listen - will you and tell me what you think?! 👇🏽
The latest podcast episode is now live featuring Natalie Napoleon, Photographer
🌟Eye of the Beholder - How You Can Create a World Class Visual Brand on a Budget🌟
This week on the show I'm joined by Natalie Napoleon, a world renowned visual branding strategist and product photographer with over 25 years of experience. An expert at creating strong, unique visuals for brands, Natalie is always asked by indie brands “How can I compete with the big companies?” Luckily, that’s where Natalie’s passion lies. In this interview, Natalie is going to reveal her deepest secrets so that you, and your brand, can stand out and stand tall next to the giants of the industry.
KEY TAKEAWAYS:
➡️Most small companies don’t have the marketing budgets of the big hitters and this can create the perception that they can’t create impactful marketing campaigns. However, Natalie explains that money is not the boundary that people think it is and shares some tips on how you can create impactful images on a budget.
➡️Why is visual branding so important? Natalie shares her 7 key points on why it is so, including the ability to create brand recognition and an emotional connection with your audience.
➡️Creating a strong brand is so much more than just taking professional images. Natalie breaks down the elements that she delivers in her training course, such as how to build a consistent style, create a visual story and a repeatable system.
➡️The number one mistake people make is getting the product right and then thinking about branding. We discuss the importance of making sure your branding is in place from day one, how to evolve it and how to engage your customers in that journey.
Listen here: https://podcasts.apple.com/us/podcast/the-perfume-making-podcast/id1693602939
