08/19/2026
I’m a sucker for Minnesota.
Sure I have some bias, but i believe Minnesota is top notch when it comes to recreation opportunities. Yes, It might not have the grandeur of the Rockies or the scale of the ocean, but it touts incredible access, variety of activity, and a full four seasons of enjoyment. These distinct four seasons go quick, pushing activity-doers to “get it while you can”. This in turn creates a well-rounded and engaged recreation base all year round.
A major goal I have when creating Fram Studio Company is to represent the Midwest in the outdoor space. To show outdoor brands that the Midwest isn’t just flyover country and in turn, bolster and bring projects into the Midwest region. Today kicks off the inaugural year of Outdoor Retailer, one of the world’s largest outdoor expos in the world, being hosted in Minnesota. This is a great step in the right direction and I am excited to see what’s to come.
I will be there as part of the Wild Reach Initiative. If you will be at OR reach out and I would love to meet up and chat!
The Minnesota Series 1/3.