Tolppa Media

03/23/2026

Last Thursday's social media marketing class was a huge success! Our students walked out with solid, actionable plans tailored to their businesses. Now it's all about ex*****on.

If you're ready to stop guessing and start growing your business through social media, join us for our next FREE class. We'll help you create a strategy that actually works.

Reserve your spot:

Learn my social media system so you can grow your audience and turn that audience into a reliable source of new customers and clients. Classes go every Thursday in East Greenwich, RI.

03/20/2026

It's time for Adstalgia Friday's where we appreciate the ad campaigns that did more than annoy us. Today: Orbit Gum "Dirty Mouth"

People in frustrating situations were about to drop F-bombs, but instead said ridiculous clean substitutes like "What the French toast?!" or "Son of a biscuit!" Then the Orbit lady appeared with her perfectly polished accent: "Dirty mouth? Clean it up with Orbit." The ads were hilarious because they acknowledged what we all wanted to say but couldn't. They made gum the polite way to handle your anger.

For small businesses: Sometimes the best marketing acknowledges the elephant in the room - or in this case, the curse word on everyone's tongue. Meet your customers in their real, messy moments and offer your product as the solution. Don't pretend life is perfect; show how your business helps people handle the imperfect parts with a little more grace (or fresh breath).

When was the first time you saw this ad? (Right now is not a wrong answer)

03/18/2026

If you’re tired of spinning your wheels trying to grow your service-based business, it’s time to get serious about owning your customer acquisition. Relying on rented leads, random ads, or word of mouth without a system...

If you’re tired of spinning your wheels trying to grow your service-based business, it’s time to get serious about owning your customer acquisition. Relying on rented leads, random ads, or word of mouth without a system is like trying to fill a bucket with a hole in it. You need a reliable, scal...

03/16/2026

Thursday night's social media class proved what happens when business owners get clarity. We worked through content planning frameworks, identified target audiences, and everyone left with a 30-day roadmap they can actually execute.

Stop spinning your wheels on social media. Join our next FREE class and build a strategy that drives real results.

Register:

Learn my social media system so you can grow your audience and turn that audience into a reliable source of new customers and clients. Classes go every Thursday in East Greenwich, RI.

03/13/2026

It's time for Adstalgia Friday's where we appreciate the ad campaigns that did more than annoy us. Today: "Dude, You're Getting a Dell!"

Steven the Dell Dude made buying computers feel like talking to your skateboarding buddy instead of a tech expert. He used "dude" in every sentence and somehow convinced people that Dell computers were the cool choice. The campaign took a boring tech purchase and made it relatable through authentic youth culture language. Until it became a parody of itself, it worked perfectly.

For small businesses: Speak your customers' language, not industry jargon. Match their energy, their slang, their vibe. The Dell Dude worked because he sounded like the people buying computers, not like a corporate salesperson. Know how your customers actually talk and mirror it. Authenticity in communication builds instant connection.

When was the first time you saw this ad? (Right now is not a wrong answer)

03/11/2026

You want a website that doesn’t break the bank but still looks professional and helps your business grow. Sounds like a tall order? Not really. With the right approach, you can have a low-cost business website that att...

You want a website that doesn’t break the bank but still looks professional and helps your business grow. Sounds like a tall order? Not really. With the right approach, you can have a low-cost business website that attracts customers, builds credibility, and even boosts your sales. Let’s dive in...

03/09/2026

The energy in Thursday's class was incredible. Watching business owners shift from "I don't know what to post" to "here's my content calendar for the next month" is exactly why we do this.

Ready to get that same clarity for your business? Our next FREE social media class has limited spots available.

Sign up:

Learn my social media system so you can grow your audience and turn that audience into a reliable source of new customers and clients. Classes go every Thursday in East Greenwich, RI.

03/06/2026

It's time for Adstalgia Friday's where we appreciate the ad campaigns that did more than annoy us. Today: Little Caesars "Pizza! Pizza!"

Two pizzas for the price of one, communicated in the simplest possible way: "Pizza! Pizza!" No elaborate storytelling, no celebrity endorsements - just a value proposition so clear a toddler could understand it. The repetition of the word "pizza" made it impossible to forget. Little Caesars made their entire brand about one simple promise and shouted it from the rooftops.

For small businesses: Clarity beats cleverness. If you can communicate your core value in two words that everyone understands, you've won. Stop burying your unique selling point in paragraphs of copy. Find your "Pizza! Pizza!" - the simplest way to tell people why they should choose you.

When was the first time you saw this ad? (Right now is not a wrong answer)

03/04/2026

You’ve probably heard it a million times: social media is the game-changer for businesses today. But what does that really mean for you? Especially if you’re running a small or medium-sized business in Rhode Island, tr...

You’ve probably heard it a million times: social media is the game-changer for businesses today. But what does that really mean for you? Especially if you’re running a small or medium-sized business in Rhode Island, trying to compete with the big players, social media isn’t just about posting ...

03/02/2026

Last Thursday, we had business owners from completely different industries—each walked out with a customized social media plan that fits their specific goals and customers.

Your business is unique. Your social media strategy should be too. Join our FREE class and discover what works for YOU.

Reserve your spot:

Learn my social media system so you can grow your audience and turn that audience into a reliable source of new customers and clients. Classes go every Thursday in East Greenwich, RI.

02/27/2026

It's time for Adstalgia Friday's where we appreciate the ad campaigns that did more than annoy us. Today: E-Trade Baby

A talking baby in front of a computer, casually discussing stock trading and investments. E-Trade took the most intimidating topic - investing your money - and made it seem so easy a baby could do it. The absurdity was the point. They removed the fear factor from online trading by making it ridiculous, approachable, and entertaining. Complex became simple through humor.

For small businesses: If your industry is known for being complicated, intimidating, or boring - lean into the opposite. Use humor and simplicity to break down barriers. The E-Trade baby made stock trading feel accessible. What's the equivalent for your business? How can you make your complicated thing feel simple and approachable?

When was the first time you saw this ad? (Right now is not a wrong answer)