08/18/2020
Cookies have a great history plus are simply delicious. In England and Australia, they are called biscuits. One theory is that they were discovered to determine if the oven temperature was right to make a cake. A small amount of batter was used to test to see if the oven was hot enough to cook cakes. Giving us present day the gift of the beloved cookie!
For years people have been using cookies for all kinds of marketing. For example, Realtors have been known to bake cookies at homes they are trying to sell right before a potential buyer gets there. This helps a client see more than a piece of property but also a home. It also helps the potential home buyer to associate that experience as positive and satisfying. Jumping forward to more modern marketing, Digital Media has changed the term cookie to mean something else. Cookies are now bytes of data used in digital marketing to help target the audience to your business in various ways.
However I propose that somewhere along the way most marketing firms lost focus on the heart of the cookie, and began just thoughtlessly devouring cookies much like a menacing cookie monster. What once delivered a satisfying and emotional bond now wreaks of cold data crunching pre-packaged cookie cutter solutions. There are a lot of marketing companies that don’t take the time to get to know you and try to sell you just a lot of bad cookie dough. It is stale and old and doesn’t taste good anymore. The real monster in the world of advertising is selling you something that doesn’t fit your company's objectives.
At Studiobeanhead we take time to get to know you, we believe in catering towards your brand's unique needs and ideas, instead of using a cookie cutter process, we keep our client's unique story and purpose involved in the marketing mixture. Our marketing is like a well prepared cookie, because we don’t use the same recipes. We customize the batter for each client making that bite delicious for everyone.
