09/01/2026
Five years ago I was sitting in a master's program, fitting wedding bookings in on the weekends, terrified yet knowing what I really wanted.
I dropped out. It was the best decision even though I only had a vision of what I hoped it could become at that time.
Since then, six things have quietly built what this is today.
Going full-time forced me to take this seriously in a way "side hustle" never did. Investing in education — real money, not just free YouTube tutorials — stretched my eye and my business brain faster than years of trial and error could have. Niching into weddings, instead of shooting everything under the sun, built a kind of trust I couldn't manufacture any other way.
I started treating the client experience as part of the art, and not just an afterthought, curated galleries instead of a USB handed off in a parking lot, albums instead of "here's your Google Drive link."
I started taking three months off every year, on purpose, because I've watched too many photographers give everything to their business and have nothing left for the people they love.
And somewhere along the way I stopped chasing followers. I don't need thousands of people watching. I need twenty couples a year who feel like the right fit. Who trust me with a day they'll never get back.
That's the whole business, really. Not going viral. Just doing the work well, for the right people, without losing yourself in the process. It's been a huge blessing in my life. I'm humbled, grateful, and so happy that I get to do this full-time, and it's just an extra treat that it's been successful.
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