True North Productions

True North Productions Professional Photographer and Videographer specializing in Real Estate Services. Other areas:
- Portraits/Headshots
- Branding/Marketing
- Social Media Content

What's Your True North? The definition of "true north", according Merriam-Webster, states that it is North calculated by using an imaginary line through the earth, rather than using a compass (which finds "magnetic north"). The reason being is because acts of nature and time change this magnetic north, giving compasses a "false" direction making navigation difficult and unprecise. The philosophy b

ehind the name "True North" stands as a metaphor for what everyone goes through in life, not only in terms of where they are, but where they are heading and where they will end up. We all have something we want to accomplish, a dream, a goal - our "True North". I’ve always loved photography and music. I also loved the outdoors, but it wasn’t until I started biking around the lake and through the woods that it solidified. Biking through the woods eventually became paddle boarding on the lakes watching sunsets. In both cases I wondered how many people just stop and take a second to take in the world around them, taking a break from the negatives that you see on TV or Facebook, but focusing on the beauty in the harmony of nature. Through my hobbies I try to capture those passions, those views, revealing to me my “True North”: to share those views, the beauty of the world, with others and to help them capture their own moments on their journey to their discovering their True North. Through that idea, coupled with my love of the outdoors, “True North Productions” was born. We’re all led to believe that we are supposed to do certain things and become a certain type of person in order to function in society, and that there are certain steps or “directions” we need to take. The ones that tell us that are like a compass; they know the destination and where we should end up (having a family, being healthy, being happy, being financially well-off, etc.), but much like the changing of magnetic north through the forces of nature and time, we too become astray from our dreams due to letting everyday life and people change our path and give us a false sense of direction. We all have one life with many directions; what's your True North?

09/08/2026

Modern kitchen + cabin vibes + lake life🌲🌊🏡
Just another reason to love the Upstate!

Head over to our YouTube and subscribe to see the rest of these AMAZING house when it premieres!



Spartanburg sure has some hidden gems!👀🏡Got to photograph this BnB and loved how much personality is packed into every r...
09/03/2026

Spartanburg sure has some hidden gems!👀🏡

Got to photograph this BnB and loved how much personality is packed into every room—from the cozy porch to those pops of color inside! This is the kind of property where the photos aren’t just about showing the space—they’re about showing guests what staying here feels like.

📸 BnB content hits a little different.



09/01/2026

Sometimes the best view of the room isn’t straight ahead🪞

Using mirrors to reveal a space adds a little surprise, depth, and “wait, that was smooth” to the shot!

It’s all about finding the angles!🎥✨



08/31/2026

The kitchen sells the space; the details sell the feeling👀🏡

A simple reel doesn’t need crazy transitions or a full walkthrough. Sometimes it’s just the little things—the textures, finishes, décor, and details that make a kitchen feel like somewhere you’d actually want to spend time.

And that’s the goal: don’t just show the room, tell its story!🎥📸

One shoot, plenty of content. More ways to keep a listing in front of potential buyers.



08/29/2026

🎬 IT’S LIVE!

From bare framing ➡️ finished home ➡️ …what comes next? 👀

The full video is officially LIVE on YouTube, following this Travelers Rest home through the construction process and into the finished build🏡

But a finished house isn’t quite the end of the story…

Phase 1: Build it. 🔨
Phase 2: Finish it. 🏠
Phase 3: Make it HOME. ❤️

And that final phase? Coming soon! 👀

🎥 Head over to YouTube to watch the full construction-to-completion transformation!



🏠 From framing… to finishes… to finally feeling like HOME, but you’ll have to wait to see that!A new video is premiering...
08/27/2026

🏠 From framing… to finishes… to finally feeling like HOME, but you’ll have to wait to see that!

A new video is premiering on YouTube, and this one follows a home near the mountains in Travelers Rest, SC through two very different stages — from the exposed framing and construction phase to the finished, move-in-ready home.

But there’s still one phase left… 👀

Phase 1: Build it. 🔨
Phase 2: Finish it. 🏡
Phase 3: LIVE in it. ❤️

What happens when the empty rooms get furniture, the kitchen gets used, and all those carefully designed spaces finally become part of someone’s everyday life?

That’s the next chapter… and you’ll have to stick around to see it!😉

🎥 Watch the construction-to-completion transformation premiering on YouTube!



08/26/2026

POV: the house knows how to make an entrance👀🏡

A slow walk down the hall, a little suspense…and then BOOM! That living room reveal!🤌🔥

Sometimes you don’t show the best part right away, you make them wait for it!



Sometimes the best feature of a listing isn’t inside the house!👀🚁A summer day in the Upstate gives you views like this—b...
08/24/2026

Sometimes the best feature of a listing isn’t inside the house!👀🚁

A summer day in the Upstate gives you views like this—blue skies, endless green, and scenery stretching all the way to the horizon🌊🌲

That’s why I love including aerials like this with listings. They don’t just show the property—they show where you get to call home!📸



08/21/2026

A home tells its story in the details🎥🏡

The texture, the light, the finishes, the little design choices that give each space its own personality.

Wide shots show you the house, detail shots help you feel the home🏡

That’s why I love capturing the smaller moments—the ones that turn a standard walkthrough into a story and give agents even more content to showcase a listing!

Every home has a story, our job is to help tell it. 📸🎬



A floor plan doesn’t just show the house — it helps buyers understand it🏡📐Photos catch their attention, video gives them...
08/20/2026

A floor plan doesn’t just show the house — it helps buyers understand it🏡📐

Photos catch their attention, video gives them the experience, but a detailed 2D/3D floor plan brings the entire layout together, showing how the bedrooms, living spaces, kitchen, and outdoor areas actually connect.

And with a home like this, seeing both floors laid out visually can make a huge difference when someone is trying to picture themselves living there.

More information = more confidence = a stronger listing!📸🎥🚁📐

That’s why floor plans are one more piece of the content inventory I can provide agents to help market a property from every angle!

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Greenville, SC

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