Mark Dolan Photography

09/04/2025

HDR in Real Estate Marketing.

Hi there! Let’s chat about HDR ( High Dynamic Range), a term that’s important in real estate photography and marketing. It’s all about capturing the full range of colors and tones in a photo, just like your eyes see them.

Now, there’s a new twist on HDR. It’s not just about the photos themselves, but also about the screens we use to view them. Display tech has come a long way, and many modern smartphones and tablets can show off HDR images. Laptops like MacBooks and some the better PCs can also display HDR. But desktop monitors are a bit different. The 4K and 5K monitors can handle HDR, but the older ones are stuck with SDR or Standard Dynamic Range. Interestingly, many flat-screen TVs are HDR too. Just check the manufacturer’s specs to be sure.

We believe that HDR images make a big difference in how our clients market and sell their properties. Most people are viewing your listings on their smartphones or tablets, so they can likely see your listing photos in all their HDR glory! But some people are still using SDR screens.

Before we send photos to our clients, we make sure they’re ready to display properly on both HDR and SDR. It’s the best of both worlds. I hope this explanation was helpful! Mark Dolan, markdolanphoto.com

07/21/2025

Our video service is popular with our customers. How do I make it better? In this video the description has been converted to voice and added to the video. We think this is a great marketing tool. Can be added to MLS, sites like Realtor.com or Zillow and social media. https://youtu.be/yeLumGV-zf4?si=Hcpg6KEZ-DVEkilZ

02/17/2025

One of the services we provide to our customers is a property website. It can contain all the images ordered by our customer including photos, aerials, video, 360 tours and floor plans as well as the property details. If you are emailing to a list of potential buyers it is so easy to share the link. It's also branded with the agent's contact info. Check it out!

View this amazing property, images, and listing information.

11/19/2024

Here is a recent example of virtual staging. The photo on the left is the vacant home. The photo on the right is the same photo but has been virtually staged. Much more attractive with the furnishing. One of many services we provide our clients at a reasonable cost.

11/18/2024

At Mark Dolan Photography we not only provide high quality images and videos but add those into marketing tools. The goal is to help our customers reach large numbers of potential buyers. One of these tools is property websites. The website can contains all the images, aerials, video, Matterport, floorpans, and property details. Here is an example:

BEAUTIFUL 2 ACRE REFURBISHED HOME IN OCALA NEAR SANTOS TRAIL, LARGE TILE THROUGHOUT HOME. INCREDIBLE LARGE KITCHEN WITH LARGE QUARTZ ISLAND AND COUNTER TOPS, LOTS OF SOFT CLOSE CABINETS. A TWO CAR GARAGE IN MAIN HOUSE AND 3 CAR DETACHED GARAGE , THAT MAY BE USED AS YOUR WORK WORKSHOP. A MUST SEE! GA...

07/15/2024

Good day visitors! Our new website is now up at markdolanphoto.com/. As always these things are a work in progress. If you see a typo or something doesn't look right, please let me know. The new site is mobile friendly so should look good on a phone. Orders for Real Estate photo shoots can be placed online or contact me directly. 407-492-3766. Always glad to talk with you. Thanks, Mark

04/08/2024

11/14/2023

Patti's son, JR and wife Kalia came to visit with grandsons Parker and Wyatt 4, 3. We took them to the rock quarry. Patti's nephew Colin took them out to try out the heavy equipment. Lot of fun!

06/23/2023

The home presented by Gail Cooper, Key 1 Realty, sold in 2 days. The power of good marketing!

Virtual Tour of 40 Oak Village Blvd, Homosassa FL.

04/03/2023

New listing for Pete Prvitera, Florida Luxury Realty.

10/27/2022

New listing for Faith Hoffman, Pinnacle Team, EXP Realty, in Inverness, Fl.

Virtual Tour of 3891 E Bennett St. Inverness, Fl.

10/24/2022

Very nice home in Spring Hill, Fl by Virginia Zanti, White Diamond Realty.

Virtual Tour of 9340 Sesame Ct, Spring Hill FL.