06/19/2026
Mammograms Save Moms was a campaign I photographed for 2 years in a row for Centura Health years ago. We had the honor of sharing their stories to help more moms get checked sooner.
Mammograms Save Moms was a mini-campaign that was launched during the month of May to raise awareness for
Centura Health Breast Care’s mammography services. The campaign featured three patients each year for 2 years. As a result of the campaign, Centura
Health Breast Care Centers had an uptick in mammography appointments, phone calls to schedule and website visit that
replaced October (Breast Cancer Awareness Month) as the busiest month of the year for volume.
Isabell Coy has dedicated her life to helping people achieve their best health. The medical assistant knows first-hand the value of preventive care, so when it came to her own health screenings, she completed them faithfully. Last March was no exception. She had her yearly mammogram and didn’t think anything of it.
When Isabell received notification that radiologists wanted to take a closer look, she wasn’t nervous. She’d made that very phone call to other women telling them they needed to get rechecked. For her second appointment, Isabell had both a 3D mammogram and an ultrasound. One week later, she learned she would need to come back a third time, only this time for biopsies.
“I think when you are dealing with your patients, it’s a lot different, but when it’s you, you forget everything,” said Isabell. “You turn into a patient. You forget your background, I was just scared.”
Isabell bravely faced five months of chemotherapy followed by 30 radiation treatments. Nothing about Isabell’s journey - the disease, the surgeries, nor the treatments were easy - but Isabell realized that if she wanted to be there for all the little moments that mean the world to a mother, she would have to fight her cancer aggressively.
