07/08/2026
Recently completed this television commercial featuring talking animal characters for a client who wanted the personality and entertainment value of a major national campaign similar to what you'd see from brands like GEICO.
To achieve that, we combined traditional production techniques with emerging AI workflows to create the characters and bring the concept to life.
One thing many people don't realize is that these characters weren't simply generated with prompts. The performances were driven by real human actors using motion-capture techniques, combining traditional acting with advanced production technology.
The project is a great example of how new production tools can help create engaging commercial content while still maintaining professional broadcast-quality standards.
Unlike many AI providers that rely heavily on cloud computing, much of our workflow is processed on dedicated workstations in our studio. This allows us to maintain greater control over quality, protect client assets, accelerate revisions, and reduce reliance on large-scale data centers and their associated energy and water consumption.
For me, the most exciting part of these tools isn't replacing creativity—it's expanding what's possible when human performance, storytelling, filmmaking, and technology work together.
Directed by Damien J. Bartlett
Produced by Undisputed Visual Media
Distributed by Notice U Marketing
VideoProduction VisualEffects AIFilmmaking UndisputedVisualMedia
