The Simple Mouse

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United States
Los Angeles, CA
The Simple Mouse

Small business operations, systems management, and Squarespace website design. Making business click.

I help small business owners clean up the chaos and build a backend that actually works.

08/31/2026

How many of you still book consults or take appointments over text and email? Be honest.
Here's the thing. Around 67% of people would rather book online than call, email, or message you. And 40% of bookings happen after hours, when your phone is off and your inbox is closed. Every one of those is someone who wanted to book and hit a wall.
The fix is a scheduler, and it's simpler than you think.

For consults and meetings: someone reaches out, you send one link, they pick a time. Your system sends the confirmation and anything else you want them to have, like a quick questionnaire to prep. No back and forth.

For paid services: they text or email, you send a link to book and pay up front. Square, Stripe, and PayPal all do this. Or they book and scan your payment QR in person.

People still get the personal touch. The hands-on help matters where the work is. Booking a time and paying an invoice, they're glad to do that themselves, on their own time.

Save this if your calendar still runs on text messages.

Making Business Click. 🖱️

08/28/2026

Done winging it? You don't have to overhaul everything at once. Start with one email a week.

The CEO Blueprint is my weekly newsletter for small business owners who want to lead like a CEO. Real shortcuts. Real systems. No fluff.

One email a week. Free. Actually worth opening.

Link's in my bio.

Save this and subscribe before you forget.

Making Business Click. 🖱️

08/27/2026

Instagram can change its algorithm tomorrow. Google can move the goalposts. Every channel you're using, you're renting.

Your email list is the one audience you own outright. Nobody can take it, throttle it, or hide it from the people who asked to hear from you.

That makes it the most durable piece of getting found, and the right place to end this series.

How to build it.

Give people a real reason to subscribe. A quiz, a checklist, something genuinely useful.

Capture emails everywhere. Your site, your checkout, your booking page. Route them into one place automatically.

Then show up in the inbox with something worth opening.

Every follower you turn into a subscriber is a connection you keep for good.

That's what the CEO Blueprint is, my weekly email for owners done winging it. Link's in my bio.

Save this. Better yet, go subscribe.

Making Business Click. 🖱️

08/25/2026

You shouldn't have to remember to follow up, back up, or send the invoice.

A good system carries that for you. Build it once. Forget it on purpose.

Send this to someone still doing it all by hand.

Making Business Click. 🖱️

08/24/2026

You can do everything right online and still miss the warmest leads you'll ever get.

Referrals.

Someone who comes to you through a friend arrives already trusting you. No convincing required. And those referrals grow out of real relationships. The rooms you show up in, the conversations you have, the people who remember what you do.

How to earn more.

Show up in person, consistently. The same faces start sending you work.

Say what you do out loud, clearly, so people can repeat it. "I fix the messy backend of small businesses" travels. A vague title stays stuck.

Be the person who connects other people. It comes back around.

Follow up. A card in a drawer does nothing. A message the next day starts a relationship.

Your website gets you found by strangers. Your network gets you hired by friends of friends.

Save this and get to one event this month.

Making Business Click. 🖱️

08/21/2026

"That sounds expensive for a business my size."

I get it. Every dollar counts when you're building. So let's look at what the mess already costs you.

The hours rebuilding the same spreadsheet. The leads lost to slow follow-up. The three subscriptions you forgot to cancel. The Sunday nights spent catching up.

That's the real bill. You pay it in time, lost work, and weekends.

Good systems pay for themselves in the hours they hand back.

Save this if you've ever talked yourself out of getting help.

Making Business Click. 🖱️

08/20/2026

Jaqueline Andrea runs a luxury photography brand and a magazine, She Means Business. Her email list was living in five different places.

Two websites. The CRM. Square checkout. The Acuity booking page. Every one collecting emails, none of them talking to each other.

So every month looked like this. Download a stack of CSV files. Strip out the unsubscribes. Hunt down the duplicates. Compile every new contact since the last round. Upload the whole thing by hand. Then do it all again next month.

That's a part-time data entry job nobody signed up for.

We fixed the plumbing. Connected the CRM straight to Flodesk. Built automations from Square and Acuity so every new email flows in on its own. Added custom signup forms for each site, each one feeding the right segment.

Now every contact lands where it belongs, automatically. No downloads. No merging. No monthly cleanup.

Two hours a month, handed back. Every month, for good.

When the backend runs itself, you get to run the business.

Her September issue of She Means Business Magazine drops in just a month. Go see what she's building.

Save this if your email list is scattered across five logins.

Making Business Click. 🖱️

08/18/2026

You could be the best at what you do. If people can't find you, they hire the person they can.

Getting found comes down to a handful of things done on purpose.

Send this to a business owner doing great work in the dark.

Making Business Click. 🖱️

08/17/2026

You do great work. If nobody can see the proof, it doesn't help you get found.

Reviews pull double duty now. They sway the human reading them, and they feed both Google and AI search. When someone asks ChatGPT for a recommendation, the businesses with detailed, credible reviews are the ones it trusts enough to name.

How to make them count.

Ask on a steady rhythm, a few each month.

Ask a specific question. "What stood out?" gets you a real review. "How was it?" gets you "great service," which helps nobody.

Reviews that name the service and the result carry the most weight.

Answer every one. It shows you're present.

A folder of real five-star reviews is one of the most powerful assets you own, and your clients build it for you.

Save this and ask one happy client today.

Making Business Click. 🖱️

08/14/2026

Not sure if your backend is a real mess or just a little messy? Find out in five questions.

The free Business Systems Audit tells you whether you're a Chaos Collector or a Systems Architect. Then it hands you a customized checklist of exactly what to fix first.

Five questions. No cost. A real answer.

Link's in my bio.

Save this and take it before your next slow morning.

Making Business Click. 🖱️

Address

Los Angeles, CA

Website

http://www.thesimplemouse.com/, https://linktr.ee/thesimplemouse, https://www.coursera.org/account/accomplishments/verif

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