08/18/2026
It's not every day a client comes back for a second shoot. When they do, it means something.
Erika Liu Wong, founder of Elevate, reached out because her brand had grown and her visuals needed to catch up. She had a community of ambitious women to lead, an event launching in November, and a book in the works. Her photos needed to reflect all of it.
We built a full shoot day around her vision. Eight looks, a stunning studio and a shot list designed around where she is headed as a founder, speaker, and community builder. And we brought back hair and makeup artist Make-Up by Karla A. Vallejo, who worked with Erika on her first shoot as well.
What I love most about returning clients is getting to see how much they have grown, and being trusted to document that next chapter alongside them.
If you are a business owner whose brand has evolved but your visuals have not caught up, that gap is worth paying attention to. Your photos are often the first impression you make, and they should reflect who you are right now, not who you were two years ago.
Erika is also hosting The Elevate Experience: Empowering Boss Ladies on November 7th, and I am honored to be on the speaker lineup!
She is running a giveaway for two VIP tickets over on Instagram right now. Worth checking out if you are in the LA area.