WinterLaMaster

04/20/2025

Newest Video is Live!

Hollywood is in decline. Studios and backlots are empty, crews and talent are fleeing for more incentives in other states. Everyone sees the issues, but no o...

08/16/2024

How horrible would it be to end up getting arrested because you wanted to film your car.
Well, that's exactly what happened to Alex Choi, and he is facing some federal charges related to the incident.

Want to know where he went wrong, and how to avoid making the same mistake?

Alex Choi messed up big time. As a filmmaker / producer / photographer, we find creative ways to "get the shot", and the last thing our creative project need...

07/23/2024

Finding the right vocation, job, career is challenging. After 20 years in film / production / photography, I think I've finally found the best job yet.

I think it's this one-

After doing location scouts for Star Wars, BMW, Eddie Bauer and other A list brands and companies, I have learned a few things. Location Scouting is probably...

06/18/2024

A small outtake from a long form personal project in collaboration with LA County.

A surgical staff locker room last used about 14 years ago.

06/18/2024

Every filmmaker, photographer, producer wants a smooth, trouble free project. This short video talks about one simple step that will help you stay on track from start to finish.

To be a successful filmmaker or content creator you can't overlook this step in your workflow. It may seem simple, but it's a step that a lot of creators and...

01/09/2024

Winning Gold at the 2024 Graphis Advertising awards was not expected, but very very exciting!
https://www.graphis.com/entry/d92e3c9a-e0c9-454a-a894-370c2433a25a/

12/16/2023

The first step for a perfect day on set

Footwear is one of THE most important parts of ensuring your on set / production day goes well. In this episode I reveal my 2 favorite types of shoes to wea...

12/01/2023

Newest YouTube is up. New season, new topics!

If you are a photographer, content creator, director, producer, or anyone in the creative media genre, from beginner to seasoned pro , todays topic is one of...

10/30/2022

Magic hour wrap session with .

10/29/2022

Ok, ok, I rarely post actual work things here in the feed, but my compadre Andrew reminded me of this epic week in Hawai’i full of fun, some rain, good vibes, and solid people.
Adventure buddies:

09/10/2022

The last of the day hung on to the high edges of the hills. Subtle warmth, hints of purple, and a sky slowly softening. The day beats on you all day out here, the Southern deserts of California, and then it rewards you for a while. Your skin, your eyes, the air, sheltered as the dying star sets below the horizon, or a mountain top, or an old building. The relief sets in as coolness creeps over the place. But that wry sucker isn’t letting you off, no way. It’s called Magic Hour. Merely a respite from one trial before the next one. See, as the night comes in so do the deepening shadows, the ghouls we imagine, the wicked hand that is real. Predators are not so obscure in the dimming light at the end of the day.

09/07/2022

80s aesthetic in a 90s Mercedes captured with a 2018 iPhone in 2021.