10/28/2026
Drawing a circle is hard. Drawing one in 3D is harder. ⭕
A circle looks round from above. In perspective, you have to stretch and distort it so it reads as a perfect “zero” at first glance.
For this 3D CGI project, LSD3D built every scene around that illusion, from a train winding through a lush green landscape to a plane tracing a zero in the sky. 🚆✈️
Swipe to see the sketches, clay renders, and final visuals. 👉
Tools: Maxon ZBrush + SideFX Houdini
Particular attention was also given to creating the environment developed in stages, combining stock images, 2D elements, and 3D-generated images to achieve a credible, realistic effect, with a focus on the clarity of the image. This ensured that the zero would always be easily legible, clean, and free of any overlapping.
Additionally, the use of layers ensured the ability to create movement in the environments by introducing lights and rays.
The “zero” – a closing circle universally representing completeness, strength, and energy – is the soul of the layout, on which LSD3D focused particularly, both in the subject of the train immersed in a spectacular green landscape, and in the subject of the airplane spinning and drawing a zero in the sky.
LSD3D started by designing graphic layouts, with a strong emphasis on the key visual.
Then they proceeded to generate figures and environments with more open spaces to bring the scene to life.
In response to the overhead and perspective view, they intentionally created stretched and distorted shapes so that the circle could be perceived as round by everyone right away.
