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Apex Video Group Elevating Stories, Creating Impact. We produce cinematic video content that brings your brand to life. Southern California based. Local Business

State of the City videos take a LOT of work.Months of planning, interviews, shoot days, B-roll, editing, graphics, revis...
10/07/2026

State of the City videos take a LOT of work.
Months of planning, interviews, shoot days, B-roll, editing, graphics, revisions… and then finally you get to sit in the room and watch it all come together.

That’s always one of the best parts for me. Seeing the people we filmed watch themselves on the big screen. Hearing the audience laugh and react to moments we spent so much time creating. Getting to share the night with my crew, my family, and people I’ve built relationships with through these projects over the years.

There are plenty of long days that go into making these videos, but nights like this are a pretty great reminder of why we do it.
Really grateful for this one.

10/01/2026

Eastvale’s State of the City is tomorrow night, so here’s a throwback to last year. These events are always a good time… part city update, part reunion, part celebration of the people who make Eastvale what it is.

And then sometimes Mike McMinn starts breakdancing 😂 Still one of the more memorable State of the City moments we’ve captured.

I won’t be there this year, but I hope everyone has an amazing night tomorrow.

Another day, another State of the City. Yesterday was day two of interviews for the City of San Jacinto’s upcoming State...
09/22/2026

Another day, another State of the City. Yesterday was day two of interviews for the City of San Jacinto’s upcoming State of the City. We talked with City Council, staff and members of the community, and honestly, this is still one of my favorite parts of what I do.

I get to meet people, ask them questions, hear their stories and learn what makes their community special. Then somehow we get to turn all of that into a film. I say it all the time: cities aren’t buildings, streets or boundaries on a map. They’re people.

San Jacinto has 138 years of those people and stories. Now we get to bring a few of them to the screen. I’ve got a pretty cool job!

Filmmaking

09/11/2026

Last year we had the privilege of filming the City of Eastvale’s annual 9/11 Remembrance Ceremony. Live events only happen once. No second takes. You have to anticipate the moments that matter and be ready when they happen, especially on a day that deserves to be documented with this much care and respect.

One thing I’m always thinking about when filming for cities is how what we capture today can help tell their story later. Beyond the ceremony itself, we were able to capture genuine moments with the community, City Council, police, fire and first responders, footage that can live on in future projects and State of the City videos.

But today, this video is simply about remembering. The lives lost. The families forever changed. The first responders who ran toward danger. We remember. 🇺🇸

Some might say Three cameras for one interview might be a little much. But if we’re bringing three, I want three complet...
09/09/2026

Some might say Three cameras for one interview might be a little much. But if we’re bringing three, I want three completely different looks.

For this setup we had an FX6 as our Acam with a traditional interview angle, a 2nd FX6 practically sitting on the floor using the windows to frame our subject, and an A7S III riding a slider with a short-sighted composition that gave us something completely different.

These were emotional, personal testimonies, so I wanted the visuals to feel that way too. Not just three clean corporate angles , but something with a little more personality and intimacy.

We definitely brought enough lighting to raise the temperature in the building a few degrees 😂 but I loved how this setup came together.

Sometimes this job is just finding a cool room, filling it with entirely too much equipment, and figuring out how many different ways we can tell one story. What a fun day!

08/21/2026

This is technically a State of the City video, can you tell? Spent the day at Agave Mexican Restaurant shooting one of this year’s Business Spotlights. We captured food, kitchen, bar, service, ribbon cutting… pretty much everything.

I love that city videos can look like this. You don’t always need someone sitting in front of a camera talking about economic development. Sometimes you can just show off a great local business and the people behind it.

Big shoutout to Andrew Badillo and Joshua Vazquez for killing it with me on this one. Always appreciate having a crew I can trust to jump in, figure things out and get the shot.

And a special shoutout to Elijah Robert-Mahdi Soto from Cause To Become Media, who basically became our unofficial BTS department for the day. He shot a TON of vertical footage while we worked and then Dropboxed everything to me afterward. Seriously appreciate you!

Now to somehow turn an entire day of footage into three minutes.

Some shoots are just more fun than others!Give me a couple cameras, some massive construction equipment, and permission ...
08/18/2026

Some shoots are just more fun than others!Give me a couple cameras, some massive construction equipment, and permission to get a little dirty and I’m pretty happy.

Spent the day with Josh capturing a Granite Construction project in action. Infrastructure might not sound glamorous, but put one of these machines in front of a camera and it gets cinematic pretty quickly. Another good day in the field.

State of the City season is officially underway! I’ve produced more than 50 State of the City videos for dozens of citie...
07/28/2026

State of the City season is officially underway! I’ve produced more than 50 State of the City videos for dozens of cities across Southern California, and every year starts with the same challenge: How do you make this one feel completely different from the last?

This year’s Eastvale series is built around “The Stories That Make Us,” so we spent less time chasing polished sound bites and more time having real conversations. The goal isn’t just to tell people what happened this year. It’s to help them connect with the people behind the titles.

Now comes the fun part, turning hours of interviews into stories people will actually remember. Can’t wait to share the finished series.

07/02/2026

There’s something special about the Fourth of July in a city like San Jacinto. The parade. The music. The local businesses. The community groups. Kids waving flags, neighbors catching up, and families making memories together.

Every city has its own personality, and community events like this are where you really get to see it.

Looking back at one of last year’s celebrations before we head out to film this year’s.

Happy Fourth! 🇺🇸

VideoProduction Storytelling ApexVideoGroup

06/17/2026

Most State of the City videos focus on projects and accomplishments. For this one, we decided to follow Mayor Phil Ayala around San Jacinto for the day.

The goal was to showcase local businesses, city departments, new projects, and the personality behind the title. Along the way we visited the city garden, checked out the pickleball courts, met with local business owners, and worked in a few laughs too.

Civic storytelling doesn’t always have to be serious. Sometimes it can just be fun.

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