06/12/2026
1 - Never format your cards until the gallery is delivered, and clients have seen the photos.
2 - You need to put in WORK to find your epic locations. It’s easy to figure out the state parks, and common locations but get in your car, drive around, mark your Google Maps, and get to work.
Don’t expect other creatives to give up the locations they worked hard to find.
3- You need to pay attention to things you’ve never had to worry about. Learn to read weather radars, and learn how to understand high and low tides. Sunsets in Miami are different than New York or In the mountains... the more you prepare for these things the more your clients will trust you.
4 - don’t be afraid to tell your clients what you think. You’re there to guide them and be the authority over your craft. If they’re sending you outfit ideas, give them your honest (and kind) thoughts on them. If they dream of a golden light filled forest session but it’s overcast and gloomy outside, tell them what to expect or ask them to pivot (or reschedule). Ultimately we are here to do what the client wants, but it’s our job to guide to them.
5 - Sometimes, no matter how much you try or how above and beyond you went for someone, you can’t please them. Learning to read red flags during the inquiry process, and presenting yourself authentically on your socials and websites will help cut down on booking clients that aren’t meant for you
