07/16/2026
✨ Fresh look, same Minnesota-made oats✨
We’re so excited to finally share the new packaging we designed for MINNEØATS! 🌾
This refresh wasn’t just about making the bags look better—it was about creating packaging that sells itself.
Some of our favorite updates include:
• A refined brand identity that feels fresh while staying true to MINNEØATS.
• Clearer product hierarchy and improved readability so shoppers can quickly find what they’re looking for.
• A vibrant color system that adds personality, increases shelf impact, and creates room for future flavor lines.
• A new matte material that resists fingerprints (a huge upgrade from the previous kraft packaging).
• Helpful callouts like Minnesota Made and Organic Oats to reinforce what makes the brand special.
And the best part? We had the opportunity to bring the entire visual story to life from the package design to the product photography creating a cohesive brand experience.
Congratulations to the MINNEØATS team on the launch! 🎉 Be sure to head over to MINNEØATS to check out the new bags and enter their giveaway while you’re there!!