10/30/2026
Every great idea starts with a problem worth solving.
For InflateAlite founder and inventor Josh Bryan, that problem came from years behind the camera as a commercial automotive photographer.
Creating beautiful, controlled overhead light for vehicles often meant dealing with oversized frames, complicated rigging, heavy equipment, and time-consuming setups. Josh knew there had to be a better way.
That challenge became the foundation for InflateAlite: a lighting system that could deliver the scale and performance of traditional professional equipment while being lightweight, portable, and remarkably simple to deploy.
What began as a solution for automotive photography has since evolved into a versatile lighting system for photographers, filmmakers, studios, and production teams across industries.
In this clip from the Hard Parking w Jhae Pfenning, Josh shares the story behind the idea that started it all.
A big thank you to the Hardparking team for having Josh on and giving us the opportunity to share a little more about the story behind InflateAlite. Watch the whole episode, link in our bio.