09/07/2025
77 has arrived and we are right where we are meant to be!
I’ll never forget the day we landed on that photograph for the album cover. Caleb had me come over to Will’s house to shoot a single cover for OKOKOKOK. Jillian had kissed him all over with lipstick, and we’d scribbled K’s across his face—fun, messy, totally in the spirit of the song.
After we had finished that concept, I thought it’d be worth trying something quick. I had Jillian and Will hold their hands up in the shape of an “O” and a “K” against the sky. I laid down on the concrete, pointed my camera and flash straight up, and just like that—bam. We saw the shot and we all kind of looked at each other like, wait, that’s something.
Caleb started wondering if we could bring the idea into 77. I thought for a second and said, “What if Jillian’s reaching out to Will—so when their palms meet, the lines in their hands both make sevens?” We tried it a handful of times, maybe five or six shots total, but we didn’t need more. It was one of those rare moments where you just know right away: this one’s special. All of it fell into place perfectly— and my favorite detail is on Will’s hand where he had been wiping off the lipstick from his face. It gives this photo a feeling like someone is being lifted from their suffering, and it truly blows my mind.
I feel unbelievably grateful to have a friendship with such talented human beings. My life is full of more laughter, color and creativity because of Caleb, Will, Parke and Scott. I love you guys so much.
Thank you guys for the gift that you bring to the planet, and for letting me play a part in bringing together some of the visuals for this insane record! Let’s send this record to the moon!