09/07/2026
NIVEA “Glow Up” Behind the scenes 🎥
Directed this campaign for NIVEA with domelipa
The cover comes from the storyboard, one of the frames I drew before the shoot, and one of the shots we ended up filming almost exactly that way. You can even find that same storyboard frame animated inside the making of.
In the video, you can also see how much of the final world was already being thought through from set: the screens, the timing, the post, and all those little pieces slowly coming together.
Always love that moment when something starts as a sketch and makes its way all the way to the final film.
And a little love to the voices and faces inside the making of: Domelipa , Franck Caillouet, Arnaud Stefani, Dani Macías, Chantal Guedy, Lola Muro… and somehow me in there too :)
